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The battle for pet pharmaceutical sales has grown to a point where brick-and-mortar retailers and Internet/mail order retailers accounted for a combined 42% of the nearly $8 billion in national pet medication sales in 2014 according to a report by the market research firm, Packaged Facts. The same report forecasts...
Content is arguably the most important thing on your website. In fact, it’s the main reason you have a website. If you are like most companies, you have a website to provide either content or functionality to your audience. For example, if you are a company that provides healthcare services, the main goals of your...
Add another aspect to your role: social. The new job of telecommunications marketers is to make customers feel not only good, but smart and heard. When asked if telecom providers use social media in an effective way to engage them, only five percent of customers strongly agreed while twenty percent moderately agreed....
Through our recent 2016 Changing Pet Ownership Study, we uncovered generational insights among Millennial, Gen X and Boomer pet owners. Not surprisingly, Millennials are driving the most significant changes in pet ownership. These changes come with vast marketing implications and opportunities to connect with this pet...
When I walked into Trone Brand Energy (TBE) in January for the first day of my internship in Account Planning, I was nervous, excited and optimistic. Would this advertising agency in High Point, NC be a good fit? Would I get to work on diverse accounts and be a part of the company culture?
GenZers are fluent in a sort of visual vocabulary—a sophisticated short hand in their Snapchat-Instagram-Whisper-world that minimizes reading and maximizes their time. Millennials don’t read for many other reasons. They appear to be a little effort-challenged. (Can you tell I parent a GenZer and a Millennial?) Cereal...
Insights|Branding
Storytelling is an attainable marketing strategy for companies of any size, even the most hyperlocal. Because a compelling brand narrative is built on the strength of imagination and creativity—not wallet size. Local and regional telecom brands may find it seemingly impossible to compete with monstrous industry...
When it comes to canine owners, they can be as different as the breeds they care for. While some are highly involved and very attentive to what’s going on in their dog’s lives, others prefer to care from a distance. These dog owners come in all varieties and are grouped into four main categories. Want a deeper look...
The days of veterinarians ruling supremely over pet medications are over. In a recent study with partner Brakke Consulting Inc., we learned that more than 20% of human pharmacists are filling CVM approved pet prescriptions. We also confirmed veterinarians’ concern about pharmacists’ preparedness to accurately fill...
Reimagining brand stories. Creating relevant communication plans. Intersecting with customers in digital and purposeful media. These components help Trone Brand Energy craft insightful messages that will convert telecom prospects into customers and customers into advocates. We have found that telecom customers want...
North American Veterinary Community (NAVC) Conference, the first veterinary conference of the year is behind us. As February kicks off, I am reminded of the 11 months of conferences still ahead. Having attended these conferences for nearly two decades, I’ve seen many great brand ideas break through the clutter. But...
Brands spend millions of dollars per spot to have their message appear on the biggest stage for TV advertising—The Super Bowl broadcast. The pressure is immense for CMOs and their brands because each spot will be judged—literally evaluated—by USA Today in their Ad Meter and by countless online venues that rate things...

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