Content is arguably the most important thing on your website. In fact, it’s the main reason you have a website. If you are like most companies, you have a website to provide either content or functionality to your audience. For example, if you are a company that provides healthcare services, the main goals of your website are likely to communicate services to potential clients and provide some functionality for existing clients to do things like pay bills. However, even functionality requires content to help the user understand what they can do on your website and how to do it.