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Reimagining brand stories. Creating relevant communication plans. Intersecting with customers in digital and purposeful media. These components help Trone Brand Energy craft insightful messages that will convert telecom prospects into customers and customers into advocates. We have found that telecom customers want...
North American Veterinary Community (NAVC) Conference, the first veterinary conference of the year is behind us. As February kicks off, I am reminded of the 11 months of conferences still ahead. Having attended these conferences for nearly two decades, I’ve seen many great brand ideas break through the clutter. But...
Brands spend millions of dollars per spot to have their message appear on the biggest stage for TV advertising—The Super Bowl broadcast. The pressure is immense for CMOs and their brands because each spot will be judged—literally evaluated—by USA Today in their Ad Meter and by countless online venues that rate things...
Starting in 2012, researchers, veterinarians and media outlets began to debate the impact of the 2008 Global Financial Crisis on the future of pet ownership. Initial reports revealed declining US pet ownership. Yet, within the past two years, new data suggests growing pet ownership among the largest generational...
Just like their curious, furry feline pets, not all cat owners are alike. Some are heavily involved in their cats' lives, while others simply feel their cats can fend for themselves. These cat owners range from highly attached caretakers to laissez-faire pet owners and are grouped into four main categories. Want...
News|Pet|Insights
Devils Backbone Brewing Company is nestled deep in the mountains of northern Virginia. Their backyard is like something out of a painting—picturesque and beautiful. Their beer is inspired by traditional German brewing techniques mixed with a flair for the experimental. The personality of their people is all adventure...
In 2014, Trone Brand Energy fielded a proprietary study that examined how pet parents care for their animals. The goal was to help brands speak the health language of their audience. We explored trends, consumer perceptions and the differences between wellness and prevention to determine the opportunities and...
Insights|Pet
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