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Email filters have become extremely effective at parsing what they believe to be important. They are equally effective at hiding what should consume less of our attention.  As someone who receives hundreds of emails a day at work, I am eternally grateful. As a digital marketer, I am not pleased.

remarketing
Digital | Insights | Pet | Retail

Remarketing: Bringing Potential Customers Back

So you’re driving a ton of traffic to your website. Fantastic. You can tell from your analytics that people are engaged. They’re viewing multiple pages per visit and spending a lot of time digging around. Great. How about conversions? Maybe you’ve got a 5% conversion rate. Splendid. But flip that on its head.

digital language
Digital | Insights | Retail

The Digital Language of Millennials

Millennial consumers are bilingual. When it comes to shopping online, they speak the languages of trust and efficiency. Brands must weave these two ideas together to create a website experience that is candid and efficient enough for Millennials to actually stick around.

voice search
Digital | Insights | Pet | Retail

SEO Strategy for Voice Search

A Google or Bing search has always relied on entering text on the keyboard. But now, the exponential rise of the Voice Search cannot be ignored.

user testing
Digital | Insights | Pet | Retail

10 Things You Can Learn from User Testing

User testing comes in many forms and is essential to improving the user experience of your website or app. However, choosing the right user testing or research method can be tricky.

virtual reality

“In the old days of Virtual Reality,” is not a phrase that many people can use. But there was a first wave of VR, and some of the challenges we faced then are only now being overcome.

fantasy ad draft fb
News | Pet | Retail

Play Fantasy Ad Draft

As ad people, we look forward to S#%*@ B$&! commercials. No, that’s not a typo or error in the code—we just don’t underestimate trademark laws. Anyway, we enjoy the competition of the commercials so much that we made it a game everyone can play.

Two weeks into my internship, I had the luxury of speaking with Kelly Mullinax, an Account Supervisor at TBE, one on one. As we sat in Kelly’s office and spoke about work, future goals and a variety of aspirations, I managed to ask a pressing question on my mind.

Saying Merry Christmas seems easy enough.
               
But, just like with any communication, too many objectives can make
even the simplest holiday greeting not so simple.

Welcome Pet Brand Marketers to Millennial Training 101. At Trone Brand Energy, we understand that millennials can be a challenging breed of shoppers to reach. We’ve put together a series of training videos to help your brand answer common questions, including: How do you get a millennial to come when they’re called?

As college students who wanted to gain hands-on experience in the advertising industry, we all came in to our first day at Trone Brand Energy nervous and excited about what our summer internship would hold. What would we be doing? Would we meet new people and learn new things? Or would we simply get coffee and sit in a cubicle bored all day?

Here’s yet another article about marketing to Millennials. You already know they use social media. An article from the Wall Street Journal shows that Millennials spend almost 8 hours a day using social media. What you may not know is that one of the biggest mistakes in marketing is lumping Millennials into one big category.

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