What We Think

May 11, 2016
When I walked into Trone Brand Energy (TBE) in January for the first day of my internship in Account Planning, I was nervous, excited and optimistic. Would this advertising agency in High Point, NC be a good fit? Would I get to work on diverse accounts and be a part of the company culture?
Categories: Agency News, Opinions
Comments: 0
April 26, 2016
GenZers are fluent in a sort of visual vocabulary—a sophisticated short hand in their Snapchat-Instagram-Whisper-world that minimizes reading and maximizes their time. Millennials don’t read for many other reasons. They appear to be a little effort-challenged. (Can you tell I parent a GenZer and a Millennial?) Cereal sales are down because it is just too much work for this crowd. Cereal requires a bowl and spoon that must be cleaned and milk that must be purchased and consumed in a timely manner.
Categories: Creative, Research and Insights
Comments: 1
April 07, 2016
Storytelling is an attainable marketing strategy for companies of any size, even the most hyperlocal. Because a compelling brand narrative is built on the strength of imagination and creativity—not wallet size. Local and regional telecom brands may find it seemingly impossible to compete with monstrous industry leaders like AT&T® and DirectTV®. But through strategic brand storytelling, the difference in marketing capabilities of large and small providers begins to dissolve. In fact, the smaller guys just may end up with the upper hand. But how? It all starts with a story.
Categories: Research and Insights, Retail
Comments: 0
April 04, 2016
When it comes to canine owners, they can be as different as the breeds they care for. While some are highly involved and very attentive to what’s going on in their dog’s lives, others prefer to care from a distance. These dog owners come in all varieties and are grouped into four main categories. Want a deeper look into these segments from our extensive 2014 Pet Health study? Stay tuned to this blog or contact us directly.
Categories: Pets, Research and Insights
Comments: 0
March 04, 2016
The days of veterinarians ruling supremely over pet medications are over. In a recent study with partner Brakke Consulting Inc., we learned that more than 20% of human pharmacists are filling CVM approved pet prescriptions. We also confirmed veterinarians’ concern about pharmacists’ preparedness to accurately fill these prescriptions and their intent to seek new ways of maintaining control.
Categories: Opinions, Pets, Research and Insights
Comments: 0

Pages

Narrow by Category

TBE on Instagram

TBE on Facebook

======= var $animation_elements = $('.views-row'); var $window = $(window); function check_if_in_view() { var window_height = $window.height(); var window_top_position = $window.scrollTop(); var window_bottom_position = (window_top_position + window_height); $.each($animation_elements, function () { var $element = $(this); var element_height = $element.outerHeight(); var element_top_position = $element.offset().top; var element_bottom_position = (element_top_position + element_height); //check to see if this current container is within viewport if ((element_bottom_position >= window_top_position) && (element_top_position <= window_bottom_position)) { $element.addClass('in-view'); } else { $element.removeClass('in-view'); } }); } $window.on('scroll resize', check_if_in_view); $window.trigger('scroll'); >>>>>>> 8d6129e... Sharpspring newsletter implementation