Pet Age recently reported that retailers are ignoring customers’ social media requests. In fact, retailers failed to respond to more than 80 percent of consumer questions and requests on social media in the last year, most notably during the holiday season. That includes pet retailers, too.
You’ve heard it before—a smart digital marketing plan can play an important role in awareness advertising. Yeah, yeah, yeah. But for a local telecom, digital marketing can make your company seem ever-present (a big plus when you are a local carrier) but it can also help you strategically pinpoint potential users. And this isn’t theory.
This summer when my older son was home from college, we all found ourselves in the car with my younger son who was behind the wheel armed with his learner’s permit. As the car stopped, my older son proceeded to provide a mock Yelp review of the driver and the passenger experience. It was hilarious.
Email filters have become extremely effective at parsing what they believe to be important. They are equally effective at hiding what should consume less of our attention. As someone who receives hundreds of emails a day at work, I am eternally grateful. As a digital marketer, I am not pleased.
So you’re driving a ton of traffic to your website. Fantastic. You can tell from your analytics that people are engaged. They’re viewing multiple pages per visit and spending a lot of time digging around. Great. How about conversions? Maybe you’ve got a 5% conversion rate. Splendid. But flip that on its head.
Millennial consumers are bilingual. When it comes to shopping online, they speak the languages of trust and efficiency. Brands must weave these two ideas together to create a website experience that is candid and efficient enough for Millennials to actually stick around.
A Google or Bing search has always relied on entering text on the keyboard. But now, the exponential rise of the Voice Search cannot be ignored.
User testing comes in many forms and is essential to improving the user experience of your website or app. However, choosing the right user testing or research method can be tricky.
“In the old days of Virtual Reality,” is not a phrase that many people can use. But there was a first wave of VR, and some of the challenges we faced then are only now being overcome.
As ad people, we look forward to S#%*@ B$&! commercials. No, that’s not a typo or error in the code—we just don’t underestimate trademark laws. Anyway, we enjoy the competition of the commercials so much that we made it a game everyone can play.
Two weeks into my internship, I had the luxury of speaking with Kelly Mullinax, an Account Supervisor at TBE, one on one. As we sat in Kelly’s office and spoke about work, future goals and a variety of aspirations, I managed to ask a pressing question on my mind.
Saying Merry Christmas seems easy enough.
But, just like with any communication, too many objectives can make
even the simplest holiday greeting not so simple.