Storytelling is an attainable marketing strategy for companies of any size, even the most hyperlocal. Because a compelling brand narrative is built on the strength of imagination and creativity—not wallet size. Local and regional telecom brands may find it seemingly impossible to compete with monstrous industry leaders like AT&T® and DirectTV®. But through strategic brand storytelling, the difference in marketing capabilities of large and small providers begins to dissolve. In fact, the smaller guys just may end up with the upper hand.
But how? It all starts with a story.