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The Blog

Website Copywriting: How People Read Online
Content | Content Marketing | Copywriting | Creative | Digital | User Experience | User Experience (UX) | Website | Website Design

Website Copywriting 101: Writing for How People Read Online

Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.

Designing Packaging for Digital Display
Branding | Creative | Digital | Retail

Designing Packaging for Digital Display

Ecommerce has changed the packaging paradigm. Traditional packaging is designed for shelf impression, logically. When stocked directly next to similar products competing for the same consumers, well-designed packages will emphasize the benefits that differentiate them from competition.

Increasing Meaningful Interactions with White Space
Content Marketing | Digital | Interactive Design | User Experience | User Experience (UX) | Website Design | Websites

Increasing Meaningful Interactions with White Space

Would you rather hear a bedtime story read by a master storyteller or a master auctioneer? Pauses, variance in speed and dynamic inflection can help captivate an audience during a story. 

Drupal vs. WordPress
CMS | Content | Content Management | Content Marketing | Digital | Drupal | User Experience (UX) | Website Design | WordPress

Drupal vs. WordPress: Choosing the Best CMS for your Website

WordPress and Drupal are both content management systems (CMS) that have been around since the early 2000s. Both are open-source (meaning that the source code is made freely available and can be modified and redistributed) and have a strong community of developers who help extend the core functionality with additional modules/plugins.

Common SEO Traps
Content Marketing | Digital | Digital Marketing | Search | Search Engine Marketing | SEO | SEO

Common SEO Traps & How to Avoid Them

Search Engine Optimization, or SEO, is key for ranking high on search engines and driving organic traffic to your website.

New 4Ps of Marketing
Branding | Digital | Strategy

The New 4Ps of Marketing for Modern Branding

Have you ever watched a vintage 1950s television commercial from a well-known brand? Outside of the obvious technological limitations, the way the marketing message was conveyed probably feels simple or even patronizing.

Learn how to Optimize Customer Engagement
Content Marketing | customer engagment | Digital | |

Tools to Optimize Customer Engagement

Customer engagement is the connection between customer and brand. It encourages customers to interact and share their experiences with the brands they support. Positive and strong customer engagement can grow a brand substantially, while lackluster or negative customer experiences can potentially deal businesses a fatal blow.

integrating ux into a business
Digital | Process | User Experience | User Experience (UX) | UX | Website Design | Workflow

Integrating UX in an Agile World

The Agile methodology has become very popular in software and digital development over the past few years. And rightly so. It provides increased speeds, improved collaboration and the ability to react quickly to changing market trends. However, it was built mainly for developers, not UX professionals.

Psychology for Better User Experience
Digital | Strategy | User Experience (UX) | Website Design

Eight Examples of How to Use Psychology for Better User Experience

Creating websites with great user experience means focusing on the humans that will be using the site. Understanding human psychology is important for anyone who is involved in the design, content, information architecture or strategy of a website.

developing a creative brief
Advertising | Branding | branding | Creative Brief | Strategic Thinking | Strategy

New Thoughts for an Evolving Creative Brief

We believe that the creative brief, like most things in marketing, is a living, responsive document that changes with time. This means that in order to develop a creative brief, we must continually challenge our own thinking to deliver more relevant strategies to account for the increased complexity of the marketing mix.

Since our earlier blog post about the telecom industry, Trone Brand Energy has taken another look at our Spring 2017 national survey of 980 home internet subscribers to uncover additional insights and ways for smaller, regional internet providers to more efficiently differentiate their telecom marketing strategy efforts from those of larger, nat

Digital content marketing infographic
Content Marketing | Content Marketing | Digital | Digital Marketing |

Five Steps to Successful Digital Content Marketing [Infographic]

Content marketing could seem overwhelming as a concept. However, if broken down properly, it’s much more palatable and can be the largest weapon in your marketing arsenal. Whether you are looking to increase awareness, drive lead generation or create conversions, content marketing can provide the results you’re seeking.

TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
336.886.1622
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511
336.886.1622