Facebook Twitter YouTube Instagram LinkedIn Wikidata

The Blog

Chatbot artificial intelligence
AI | Artificial Intelligence | chatbots | Digital | uncanny valley | User Experience | UX

The Uncanny Valley of Chatbot Artificial Intelligence (AI)

One of the biggest tech trends gaining steam in 2018 is the rise of artificially intelligent chatbots. Thankfully, none are hunting Sarah Conner or trying to run over Will Smith just yet, but the technology driving chatbots has made some impressive strides in the last few years. 

Home Internet National Survey
Insights | Internet | Retail | Telecom

Segmenting Home Internet Subscribers

Through a national internet survey, we asked home internet subscribers how frequently they used their subscription for common daily activities such as emailing, surfing, shopping and even working from home. Four activities stood out—streaming videos, streaming music, listening to podcasts and online gaming.

AAHA
AAHA | Insights | Pet | Pet care | pet health | veterinarian

AAHA: The League of Champions

Seven leaders of the veterinary profession came together to form one of the country's greatest organizations: the American Animal Hospital Association (AAHA). It was and remains the only institution that accredits companion veterinary hospitals in the U.S. and Canada.

User Experience and Branding
Branding | branding | Digital | User Experience | UX

Why User Experience (UX) is Important to Branding

Experiences with any brand touchpoint (including digital products) can either reinforce user perceptions of the brand or break them down. It's vital to a brand’s reputation that users have not only positive experiences with a company’s digital products, but experiences that reinforce the brand. Brand experience is user experience. 

reaching millennials
brand accountability | Branding | branding | Retail | |

Brand Accountability: A Millennial’s Perspective

Brand accountability. Company transparency. Ethical business practices. Social awareness. As companies continue to hone which messages resonate with millennial consumers, or more importantly, which ones backfire, these trends are no longer what makes companies stand out. They’re baseline requirements.

We wanted to better understand the difference between how the subscribers of the biggest internet providers think compared to subscribers of the rest, including those who subscribe to smaller, regional internet providers.

A user’s experience with a website or app is made up of a variety of elements and moments in time. Every detail--from load time to aesthetics--has an impact. Luckily, Semantic Studios has created a big picture model of the components that influence user experience, also known as the UX Honeycomb.

Account planners at all levels should be familiar with the notion that brand planning is often an unexpected journey. For starters, you work within the scoped marketing budget to extract the best possible set of insights from primary research and existing data to get to a strategically-relevant brand story.

With The Firefly Effect™ in mind, the Fall 2017 interns wanted to re-energize the annual intern blog post. This blog post expresses our passions for creativity, social media and team work. Together, we created “Tronebook” to showcase our unforgettable experiences at TBE.

 

By now most of us have heard of goat yoga, the animal-snuggling fitness sensation that has taken the nation by storm. But how did it become a craze seemingly overnight?

In the blink of an eye, we’re back to the holiday season. That’s right. It’s fourth quarter. Every year brings a host of new challenges for brands, and every year the online world takes a bigger piece of the holiday pie. If you don’t already have a digital marketing strategy in place, you're certainly cutting it close.

 

Many veterinarians have expressed concern about pet owners using the internet to seek advice about pet healthcare rather than visiting a veterinarian for an examination of their pet by a professional. Veterinarians fear that pet owners may even reduce their visits to the clinic due to the abundance of information readily available online.

High Point

1823 Eastchester Drive
High Point, NC 27265

336.886.1622
Cary

201 Shannon Oaks Circle

Suite 202

Cary, NC 27511