What We Think

December 06, 2016
Saying Merry Christmas seems easy enough. But, just like with any communication, too many objectives can make even the simplest holiday greeting not so simple.
Categories: Agency News, Creative
Comments: 1
November 14, 2016
Millennial consumers are bilingual. When it comes to shopping online, they speak the languages of trust and efficiency. Brands must weave these two ideas together to create a website experience that is candid and efficient enough for Millennials to actually stick around. And when you get it just right, it’s magic for both your brand and your bottom line. Marketing and advertising will get your customer to your digital storefront, but what their experience is from there can make all the difference. Let’s first consider who Millennials are and how they shop within the digital world.
Categories: Research and Insights, Retail
Comments: 1
November 08, 2016
Having too few options in life can be limiting and frustrating. This is especially true in the pet pharmaceutical market where pet owners want more prescription options from both a price and convenience standpoint. We uncovered this trend in our recent Pet Pharmaceutical Market Study, which revealed a shift in pet pharmaceutical revenue from the veterinary pharmacy to online pharmacies and brick-and-mortar retail pharmacies.
Categories: Opinions, Pets, Research and Insights
Comments: 0
November 02, 2016
So you’re driving a ton of traffic to your website. Fantastic. You can tell from your analytics that people are engaged. They’re viewing multiple pages per visit and spending a lot of time digging around. Great. How about conversions? Maybe you’ve got a 5% conversion rate. Splendid. But flip that on its head. 95% of the visitors to your site are leaving without converting. That’s a whole lot of potential business walking right out the door. So how do you get back in front of them?
Categories: Pets, Research and Insights, Retail
Comments: 0
October 28, 2016
Welcome Pet Brand Marketers to Millennial Training 101. At Trone Brand Energy, we understand that millennials can be a challenging breed of shoppers to reach. We’ve put together a series of training videos to help your brand answer common questions, including: How do you get a millennial to come when they’re called? How do you make a millennial do tricks? And how do you keep a millennial from running away?
Categories: Creative, Opinions, Pets, Research and Insights, Retail
Comments: 0

Pages

Narrow by Category

TBE on Instagram

TBE on Facebook

======= var $animation_elements = $('.views-row'); var $window = $(window); function check_if_in_view() { var window_height = $window.height(); var window_top_position = $window.scrollTop(); var window_bottom_position = (window_top_position + window_height); $.each($animation_elements, function () { var $element = $(this); var element_height = $element.outerHeight(); var element_top_position = $element.offset().top; var element_bottom_position = (element_top_position + element_height); //check to see if this current container is within viewport if ((element_bottom_position >= window_top_position) && (element_top_position <= window_bottom_position)) { $element.addClass('in-view'); } else { $element.removeClass('in-view'); } }); } $window.on('scroll resize', check_if_in_view); $window.trigger('scroll'); >>>>>>> 8d6129e... Sharpspring newsletter implementation