Millennial consumers are bilingual. When it comes to shopping online, they speak the languages of trust and efficiency. Brands must weave these two ideas together to create a website experience that is candid and efficient enough for Millennials to actually stick around. And when you get it just right, it’s magic for both your brand and your bottom line. Marketing and advertising will get your customer to your digital storefront, but what their experience is from there can make all the difference. Let’s first consider who Millennials are and how they shop within the digital world.