What We Think

January 09, 2017
Two weeks into my internship, I had the luxury of speaking with Kelly Mullinax, an Account Supervisor at TBE, one on one. As we sat in Kelly’s office and spoke about work, future goals and a variety of aspirations, I managed to ask a pressing question on my mind. “What’s one piece of advice you would tell your younger self?” The response: “Never settle, and dream big.” This very moment set the tone for the duration of my time at Trone Brand Energy.
Categories: Agency News
Comments: 0
December 06, 2016
Saying Merry Christmas seems easy enough. But, just like with any communication, too many objectives can make even the simplest holiday greeting not so simple.
Categories: Agency News, Creative
Comments: 1
November 14, 2016
Millennial consumers are bilingual. When it comes to shopping online, they speak the languages of trust and efficiency. Brands must weave these two ideas together to create a website experience that is candid and efficient enough for Millennials to actually stick around. And when you get it just right, it’s magic for both your brand and your bottom line. Marketing and advertising will get your customer to your digital storefront, but what their experience is from there can make all the difference. Let’s first consider who Millennials are and how they shop within the digital world.
Categories: Research and Insights, Retail
Comments: 1
November 08, 2016
Having too few options in life can be limiting and frustrating. This is especially true in the pet pharmaceutical market where pet owners want more prescription options from both a price and convenience standpoint. We uncovered this trend in our recent Pet Pharmaceutical Market Study, which revealed a shift in pet pharmaceutical revenue from the veterinary pharmacy to online pharmacies and brick-and-mortar retail pharmacies.
Categories: Opinions, Pets, Research and Insights
Comments: 0
November 02, 2016
So you’re driving a ton of traffic to your website. Fantastic. You can tell from your analytics that people are engaged. They’re viewing multiple pages per visit and spending a lot of time digging around. Great. How about conversions? Maybe you’ve got a 5% conversion rate. Splendid. But flip that on its head. 95% of the visitors to your site are leaving without converting. That’s a whole lot of potential business walking right out the door. So how do you get back in front of them?
Categories: Pets, Research and Insights, Retail
Comments: 0

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