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Account planners at all levels should be familiar with the notion that brand planning is often an unexpected journey. For starters, you work within the scoped marketing budget to extract the best possible set of insights from primary research and existing data to get to a strategically-relevant brand story. Often, you...
With The Firefly Effect™ in mind, the Fall 2017 interns wanted to re-energize the annual intern blog post. This blog post expresses our passions for creativity, social media and team work. Together, we created “Tronebook” to showcase our unforgettable experiences at TBE.
By now most of us have heard of goat yoga, the animal-snuggling fitness sensation that has taken the nation by storm. But how did it become a craze seemingly overnight? Viral content is a delicate creature. There’s no specific formula to make a piece of content or an idea explode in popularity. Going viral happens...
In the blink of an eye, we’re back to the holiday season. That’s right. It’s fourth quarter. Every year brings a host of new challenges for brands, and every year the online world takes a bigger piece of the holiday pie. If you don’t already have a digital marketing strategy in place, you're certainly cutting it...
Many veterinarians have expressed concern about pet owners using the internet to seek advice about pet healthcare rather than visiting a veterinarian for an examination of their pet by a professional. Veterinarians fear that pet owners may even reduce their visits to the clinic due to the abundance of information...
The criteria might surprise you. We find that the most dangerous clients are those who try to control the internet. Yes. You read that correctly. Those who try to control the internet. If you are guilty, it’s understandable. A brand can get crushed out there without a plan. The thing is, you can’t have it both ways—...
Digital|Insights|Branding
We all like websites that are easy to use better than hard ones, so it seems obvious to take the advice: “Make your website easy to use.” But it is truly worth the time and money?
From the moment I walked through the tall ceiling glass doors of Trone Brand Energy to the last day I opened them, I was welcomed by a team of employees who refused to limit themselves. Morgan, Emily, Matthew, Austin and I each, as interns, had the opportunity to not only witness The Firefly Effect™ in action, but to...
If you want to convert traffic to your B2B site, you need to understand your users’ buying processes and provide them with the tools and information they need. Business users have a very different buying process than consumers. Rarely is only one person involved in making a purchase decision, timelines are sometimes...
Ecommerce tracking is an invaluable tool for any online seller. More than just transactions and revenue, good Ecommerce tracking gives you actionable insights into your marketing campaigns, on-site user experience and overall business goals. Mastering this tool will give you the power to track any data you might need...
Our survey of nearly a thousand US home internet customers revealed that over 62% of both mid- and fiber-tier respondents are most influenced by an internet provider’s reputation when considering switching their service.
More and more people are talking about User Experience (UX) and how it can be a differentiator in a crowded marketplace or a selling point for B2B digital services. At its core, UX is about considering the needs of the people who will be using the product (website, app, etc.) you are designing and then going a step...

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