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A Brand and Digital Advertising Agency

When all your touchpoints blink together, it's rather magical.

But it doesn't just happen. Your brand's energy has to be fueled by audience insights. By engaging those audiences through strategic creative, we impact them wherever they are. When it all blinks together, it creates something we call The Firefly Effect.

"Trone Brand Energy has always had the ability to have great insights that make a brand come alive. The fastest way for the impact of a brand or message to spread is through various online means. I’m grateful to have them on board to help us tell our story."

Mark Founds, Senior V.P., Marketing Director at High Point Bank

From Our Blog

The Untapped Fiber Customer: Behaviors in the Middle
Based on a survey of nearly a thousand internet customers, more than 70% of mid- and fiber-tier respondents described their residence as a freestanding home. Just over 80% of mid- and fiber-tier respondents share their home internet with at least one other person (this number drops significantly for the basic tier). Odds are likely that they are sharing service with a roommate or significant other, but what about kids? Only around one third of mid-tier respondents have at least one child under 18 in their household, compared to nearly half of all fiber-tier respondents.
The Untapped Fiber Customer: Confusion in the Middle
Just under 80% of both mid- and fiber-tier respondents believe that their home internet service is a “basic amenity,” viewed on par with running water or electricity. From smart televisions to smart thermostats, the number of household electronics that require an internet connection is growing. Marketing fiber as a “convenience” could be deterring customers who are on the fence about upgrading.