The criteria might surprise you. We find that the most dangerous clients are those who try to control the internet. Yes. You read that correctly. Those who try to control the internet. If you are guilty, it’s understandable. A brand can get crushed out there without a plan. The thing is, you can’t have it both ways—your brand can’t reap the social benefits of the web without the inherent risks.

We all like websites that are easy to use better than hard ones, so it seems obvious to take the advice: “Make your website easy to use.” But it is truly worth the time and money?