With branding and digital working together, Trone Brand Energy optimizes both the communication and technology experience a brand delivers to its audience.
We infuse brands with the kind of positive energy needed to be meaningful in today’s market. Sometimes that means a new brand story or more relevant social content. Other times it could be a refreshed website or digital marketing campaign.
Our brand planners and UX specialists, with your audience in mind, guide the development of everything from how the website should look and work to the customer experience both offline and online.
From the blog
We wanted to better understand the difference between how the subscribers of the biggest internet providers think compared to subscribers of the rest, including those who subscribe to smaller, regional internet providers.
A user’s experience with a website or app is made up of a variety of elements and moments in time. Every detail--from load time to aesthetics--has an impact. Luckily, Semantic Studios has created a big picture model of the components that influence user experience, also known as the UX Honeycomb.
Account planners at all levels should be familiar with the notion that brand planning is often an unexpected journey. For starters, you work within the scoped marketing budget to extract the best possible set of insights from primary research and existing data to get to a strategically-relevant brand story.