From the moment I walked through the tall ceiling glass doors of Trone Brand Energy to the last day I opened them, I was welcomed by a team of employees who refused to limit themselves. Morgan, Emily, Matthew, Austin and I each, as interns, had the opportunity to not only witness The Firefly Effect™ in action, but to become a part of the rare experience. While interning at Trone Brand Energy there was never a dull moment. We gained hands-on marketing experience meeting with clients, constructing content calendars, working on different campaigns and developing engaging creative.

If you want to convert traffic to your B2B site, you need to understand your users’ buying processes and provide them with the tools and information they need. Business users have a very different buying process than consumers. Rarely is only one person involved in making a purchase decision, timelines are sometimes long, and businesses have to make a case for how their product or service will solve a prospective customer’s problem.