With branding and digital working together, Trone Brand Energy optimizes both the communication and technology experience a brand delivers to its audience.
We infuse brands with the kind of positive energy needed to be meaningful in today’s market. Sometimes that means a new brand story or more relevant social content. Other times it could be a refreshed website or digital marketing campaign.
From the blog
Customer engagement is the connection between customer and brand. It encourages customers to interact and share their experiences with the brands they support. Positive and strong customer engagement can grow a brand substantially, while lackluster or negative customer experiences can potentially deal businesses a fatal blow.
The Agile methodology has become very popular in software and digital development over the past few years. And rightly so. It provides increased speeds, improved collaboration and the ability to react quickly to changing market trends. However, it was built mainly for developers, not UX professionals.
Creating websites with great user experience means focusing on the humans that will be using the site. Understanding human psychology is important for anyone who is involved in the design, content, information architecture or strategy of a website.