With branding and digital working together, Trone Brand Energy optimizes both the communication and technology experience a brand delivers to its audience.
We infuse brands with the kind of positive energy needed to be meaningful in today’s market. Sometimes that means a new brand story or more relevant social content. Other times it could be a refreshed website or digital marketing campaign.
Our brand planners and UX specialists, with your audience in mind, guide the development of everything from how the website should look and work to the customer experience both offline and online.
From the blog
Creating websites with great user experience means focusing on the humans that will be using the site. Understanding human psychology is important for anyone who is involved in the design, content, information architecture or strategy of a website.
We believe that the creative brief, like most things in marketing, is a living, responsive document that changes with time. This means that in order to develop a creative brief, we must continually challenge our own thinking to deliver more relevant strategies to account for the increased complexity of the marketing mix.
Since our earlier blog post about the telecom industry, Trone Brand Energy has taken another look at our Spring 2017 national survey of 980 home internet subscribers to uncover additional insights and ways for smaller, regional internet providers to more efficiently differentiate their telecom marketing strategy efforts from those of larger, nat