You’ve heard it before—a smart digital marketing plan can play an important role in awareness advertising. Yeah, yeah, yeah. But for a local telecom, digital marketing can make your company seem ever-present (a big plus when you are a local carrier) but it can also help you strategically pinpoint potential users. And this isn’t theory. This is fact. We’ve witnessed client choices that have impacted awareness, all because they undervalued a sound digital strategy. Never forget the beauty of digital. It can offer awareness building to a broad audience much like TV and outdoor or to a surgically selective audience like direct mail.