The Blog

The 2017 conference season is right around the corner. Conferences are incredibly valuable as they enable brands to drive highly engaging connections to a very targeted and captive audience.

If you want to convert traffic to your B2B site, you need to understand your users’ buying processes and provide them with the tools and information they need. Business users have a very different buying process than consumers.

More and more people are talking about User Experience (UX) and how it can be a differentiator in a crowded marketplace or a selling point for B2B digital services.

Ecommerce tracking is an invaluable tool for any online seller. More than just transactions and revenue, good ecommerce tracking gives you actionable insights into your marketing campaigns, on-site user experience and overall business goals.

Our survey of nearly a thousand US home internet customers revealed that over 62% of both mid- and fiber-tier respondents are most influenced by an internet provider’s reputation when considering switching their service.

For decades, the :30 TV spot defined advertising. There was no better medium to tell a brand story than film, and no better way to reach the masses efficiently than television. When it came to emotionally connecting to an audience, a well-crafted spot combined music and pictures to touch the hearts and minds of open, receptive audiences.

Your internet customers aren’t as loyal as you’d think. In fact, according to our March survey of nearly a thousand US home-internet customers, 22% of mid-tier and fiber-tier respondents would seriously consider switching providers if they experienced three to five buffering or lagging issues in a span of one week.

Based on a survey of nearly a thousand internet customers, more than 70% of mid- and fiber-tier respondents described their residence as a freestanding home. Just over 80% of mid- and fiber-tier respondents share their home internet with at least one other person (this number drops significantly for the basic tier).

Just under 80% of both mid- and fiber-tier respondents believe that their home internet service is a “basic amenity,” viewed on par with running water or electricity. From smart televisions to smart thermostats, the number of household electronics that require an internet connection is growing.

Marketing your company, or its products or services, can be a stressful job. There is a lot at stake, and every move you make as a marketer is scrutinized by, well, everyone.

9 A.M. on a Tuesday morning, the only thing standing between me and the professional world was two heavy, ceiling to floor glass doors, staring right at the illuminated Trone Brand Energy sign hanging over the reception desk.

Website analytics have been around since the early days of the web, and have grown into complex reporting tools. Analytics have mainly been used by marketing professionals and business units to understand how a particular website is performing. However, they can also be used to help understand your users and their activity on your website.