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Two weeks into my internship, I had the luxury of speaking with Kelly Mullinax, an Account Supervisor at TBE, one on one. As we sat in Kelly’s office and spoke about work, future goals and a variety of aspirations, I managed to ask a pressing question on my mind. “What’s one piece of advice you would tell your younger...
Saying Merry Christmas seems easy enough. But, just like with any communication, too many objectives can make even the simplest holiday greeting not so simple.
Millennial consumers are bilingual. When it comes to shopping online, they speak the languages of trust and efficiency. Brands must weave these two ideas together to create a website experience that is candid and efficient enough for Millennials to actually stick around. And when you get it just right, it’s magic for...
Retail|Digital|Insights
Having too few options in life can be limiting and frustrating. This is especially true in the pet pharmaceutical market where pet owners want more prescription options from both a price and convenience standpoint. We uncovered this trend in our recent Pet Pharmaceutical Market Study, which revealed a shift in pet...
So you’re driving a ton of traffic to your website. Fantastic. You can tell from your analytics that people are engaged. They’re viewing multiple pages per visit and spending a lot of time digging around. Great. How about conversions? Maybe you’ve got a 5% conversion rate. Splendid. But flip that on its head. 95% of...
Welcome Pet Brand Marketers to Millennial Training 101. At Trone Brand Energy, we understand that millennials can be a challenging breed of shoppers to reach. We’ve put together a series of training videos to help your brand answer common questions, including: How do you get a millennial to come when they’re called?...
Email filters have become extremely effective at parsing what they believe to be important. They are equally effective at hiding what should consume less of our attention. As someone who receives hundreds of emails a day at work, I am eternally grateful. As a digital marketer, I am not pleased.
This summer when my older son was home from college, we all found ourselves in the car with my younger son who was behind the wheel armed with his learner’s permit. As the car stopped, my older son proceeded to provide a mock Yelp review of the driver and the passenger experience. It was hilarious. But it made me...
You’ve heard it before—a smart digital marketing plan can play an important role in awareness advertising. Yeah, yeah, yeah. But for a local telecom, digital marketing can make your company seem ever-present (a big plus when you are a local carrier) but it can also help you strategically pinpoint potential users. And...
Pet Age recently reported that retailers are ignoring customers’ social media requests. In fact, retailers failed to respond to more than 80 percent of consumer questions and requests on social media in the last year, most notably during the holiday season. That includes pet retailers, too.
Here’s yet another article about marketing to Millennials. You already know they use social media. An article from the Wall Street Journal shows that Millennials spend almost 8 hours a day using social media. What you may not know is that one of the biggest mistakes in marketing is lumping Millennials into one big...
As college students who wanted to gain hands-on experience in the advertising industry, we all came in to our first day at Trone Brand Energy nervous and excited about what our summer internship would hold. What would we be doing? Would we meet new people and learn new things? Or would we simply get coffee and sit in...

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