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The Blog: Content Marketing

content first approach
Content Marketing | Digital | Website Design

Better Content. Better Websites.

Content is arguably the most important thing on your website. In fact, it’s the main reason you have a website. If you are like most companies, you have a website to provide either content or functionality to your audience.

telecom
Content Marketing | Digital | Retail | | Website Design

Digital Marketing is a Local Telecom’s Way to Stay Connected

You’ve heard it before—a smart digital marketing plan can play an important role in awareness advertising. Yeah, yeah, yeah. But for a local telecom, digital marketing can make your company seem ever-present (a big plus when you are a local carrier) but it can also help you strategically pinpoint potential users. And this isn’t theory.

review blog
Branding | Content Marketing | Digital |

Move over Testimonials. Reviews are now King.

This summer when my older son was home from college, we all found ourselves in the car with my younger son who was behind the wheel armed with his learner’s permit. As the car stopped, my older son proceeded to provide a mock Yelp review of the driver and the passenger experience. It was hilarious.

peepers
Content Marketing | Digital

Email Marketing in a Filtered World

Email filters have become extremely effective at parsing what they believe to be important. They are equally effective at hiding what should consume less of our attention.  As someone who receives hundreds of emails a day at work, I am eternally grateful. As a digital marketer, I am not pleased.

digital language
Content Marketing | Digital | Retail | Website Design

The Digital Language of Millennials

Millennial consumers are bilingual. When it comes to shopping online, they speak the languages of trust and efficiency. Brands must weave these two ideas together to create a website experience that is candid and efficient enough for Millennials to actually stick around.

social media for retailers
Branding | Content Marketing | Digital | Pet | | Strategy

Maximize Your Millennial Marketing: Pet Edition

Here’s yet another article about marketing to Millennials. You already know they use social media. An article from the Wall Street Journal shows that Millennials spend almost 8 hours a day using social media. What you may not know is that one of the biggest mistakes in marketing is lumping Millennials into one big category.

TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
336.886.1622
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511
336.886.1622