Email filters have become extremely effective at parsing what they believe to be important. They are equally effective at hiding what should consume less of our attention. As someone who receives hundreds of emails a day at work, I am eternally grateful. As a digital marketer, I am not pleased.
Millennial consumers are bilingual. When it comes to shopping online, they speak the languages of trust and efficiency. Brands must weave these two ideas together to create a website experience that is candid and efficient enough for Millennials to actually stick around.
Here’s yet another article about marketing to Millennials. You already know they use social media. An article from the Wall Street Journal shows that Millennials spend almost 8 hours a day using social media. What you may not know is that one of the biggest mistakes in marketing is lumping Millennials into one big category.