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The Blog: Content Marketing

reaching millennials
brand accountability | branding | Branding | Content Marketing | Retail | |

Brand Accountability: A Millennial’s Perspective

Brand accountability. Company transparency. Ethical business practices. Social awareness. As companies continue to hone which messages resonate with millennial consumers, or more importantly, which ones backfire, these trends are no longer what makes companies stand out. They’re baseline requirements.

elements of good ux
Branding | Content Marketing | Digital | Strategy | User Experience (UX)

Seven Components of User Experience (UX)

A user’s experience with a website or app is made up of a variety of elements and moments in time. Every detail--from load time to aesthetics--has an impact. Luckily, Semantic Studios has created a big picture model of the components that influence user experience, also known as the UX Honeycomb.

goat yoga
Content Marketing | Digital | Pet |

Creating Viral Content: Goat Yoga Edition

By now most of us have heard of goat yoga, the animal-snuggling fitness sensation that has taken the nation by storm. But how did it become a craze seemingly overnight?

dangerous client
Branding | Content Marketing | Digital | Strategy

Are You a Dangerous Client?

The criteria might surprise you. We find that the most dangerous clients are those who try to control the internet. Yes. You read that correctly. Those who try to control the internet. If you are guilty, it’s understandable. A brand can get crushed out there without a plan.

ecommerce
Content Marketing | Digital | Retail | User Experience (UX) | Website Design

How To Improve Your Ecommerce Website User Experience

We all like websites that are easy to use better than hard ones, so it seems obvious to take the advice: “Make your website easy to use.” But it is truly worth the time and money?

pet marketing
Content Marketing | Creative | Digital | Pet | | Strategy

Emerging Places to Reach Pet Owners

If you play a role in marketing today you’ve likely heard the attention span of the average human has shrunk to only eight seconds. Last year, the New York Times published a story that stated our attention span is now shorter than that of a goldfish.

using analytics
Content Marketing | Digital | Strategy

Using Analytics to Understand Your Users

Website analytics have been around since the early days of the web, and have grown into complex reporting tools. Analytics have mainly been used by marketing professionals and business units to understand how a particular website is performing. However, they can also be used to help understand your users and their activity on your website.

millennial matchmaker
Branding | Content Marketing | Pet | | Strategy

Pets, the Millennials' Matchmakers

Through our recent 2016 Changing Pet Ownership Study, we uncovered generational insights among Millennial, Gen X and Boomer pet owners. Not surprisingly, Millennials are driving the most significant changes in pet ownership.

convenient
Content Marketing | Digital | Strategy | User Experience (UX) | Website Design

How Your Digital Presence Can Up Your Convenience Factor

In today’s fast-paced and ever-changing digital environment, consumers literally have the world at their fingertips. And with more information and options available than ever before, consumer expectations have reached an all-time high.

Storytelling is an attainable marketing strategy for companies of any size, even the most hyperlocal. Because a compelling brand narrative is built on the strength of imagination and creativity—not wallet size.

bite-size branding
Branding | Content Marketing | Digital |

Bite-size Branding

GenZers are fluent in a sort of visual vocabulary—a sophisticated short hand in their Snapchat-Instagram-Whisper-world that minimizes reading and maximizes their time. Millennials don’t read for many other reasons. They appear to be a little effort-challenged.

telecom
Content Marketing | Digital | Retail |

How Social is Your Telecom Brand?

Add another aspect to your role: social. The new job of telecommunications marketers is to make customers feel not only good, but smart and heard. When asked if telecom providers use social media in an effective way to engage them, only five percent of customers strongly agreed while twenty percent moderately agreed.

TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
336.886.1622
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511
336.886.1622