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The Blog: Content Marketing

Learn how to Optimize Customer Engagement
Content Marketing | customer engagment | Digital | |

Tools to Optimize Customer Engagement

Customer engagement is the connection between customer and brand. It encourages customers to interact and share their experiences with the brands they support. Positive and strong customer engagement can grow a brand substantially, while lackluster or negative customer experiences can potentially deal businesses a fatal blow.

Digital content marketing infographic
Content Marketing | Content Marketing | Digital | Digital Marketing |

Five Steps to Successful Digital Content Marketing [Infographic]

Content marketing could seem overwhelming as a concept. However, if broken down properly, it’s much more palatable and can be the largest weapon in your marketing arsenal. Whether you are looking to increase awareness, drive lead generation or create conversions, content marketing can provide the results you’re seeking.

Chatbot artificial intelligence
AI | Artificial Intelligence | chatbots | Content Marketing | Digital | uncanny valley | User Experience | User Experience (UX) | UX

The Uncanny Valley of Chatbot Artificial Intelligence (AI)

One of the biggest tech trends gaining steam in 2018 is the rise of artificially intelligent chatbots. Thankfully, none are hunting Sarah Conner or trying to run over Will Smith just yet, but the technology driving chatbots has made some impressive strides in the last few years. 

reaching millennials
brand accountability | Branding | branding | Content Marketing | Retail | |

Brand Accountability: A Millennial’s Perspective

Brand accountability. Company transparency. Ethical business practices. Social awareness. As companies continue to hone which messages resonate with millennial consumers, or more importantly, which ones backfire, these trends are no longer what makes companies stand out. They’re baseline requirements.

elements of good ux
Branding | Content Marketing | Digital | Strategy | User Experience (UX)

Seven Components of User Experience (UX)

A user’s experience with a website or app is made up of a variety of elements and moments in time. Every detail--from load time to aesthetics--has an impact. Luckily, Semantic Studios has created a big picture model of the components that influence user experience, also known as the UX Honeycomb.

goat yoga
Content Marketing | Digital | Pet |

Creating Viral Content: Goat Yoga Edition

By now most of us have heard of goat yoga, the animal-snuggling fitness sensation that has taken the nation by storm. But how did it become a craze seemingly overnight?

dangerous client
Branding | Content Marketing | Digital | Strategy

Are You a Dangerous Client?

The criteria might surprise you. We find that the most dangerous clients are those who try to control the internet. Yes. You read that correctly. Those who try to control the internet. If you are guilty, it’s understandable. A brand can get crushed out there without a plan.

ecommerce
Content Marketing | Digital | Retail | User Experience (UX) | Website Design

How To Improve Your Ecommerce Website User Experience

We all like websites that are easy to use better than hard ones, so it seems obvious to take the advice: “Make your website easy to use.” But it is truly worth the time and money?

pet marketing
Content Marketing | Creative | Digital | Pet | | Strategy

Emerging Places to Reach Pet Owners

If you play a role in marketing today you’ve likely heard the attention span of the average human has shrunk to only eight seconds. Last year, the New York Times published a story that stated our attention span is now shorter than that of a goldfish.

using analytics
Content Marketing | Digital | Strategy

Using Analytics to Understand Your Users

Website analytics have been around since the early days of the web, and have grown into complex reporting tools. Analytics have mainly been used by marketing professionals and business units to understand how a particular website is performing. However, they can also be used to help understand your users and their activity on your website.

millennial matchmaker
Branding | Content Marketing | Pet | | Strategy

Pets, the Millennials' Matchmakers

Through our recent 2016 Changing Pet Ownership Study, we uncovered generational insights among Millennial, Gen X and Boomer pet owners. Not surprisingly, Millennials are driving the most significant changes in pet ownership.

convenient
Content Marketing | Digital | Strategy | User Experience (UX) | Website Design

How Your Digital Presence Can Up Your Convenience Factor

In today’s fast-paced and ever-changing digital environment, consumers literally have the world at their fingertips. And with more information and options available than ever before, consumer expectations have reached an all-time high.