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The Blog: Content Marketing

dangerous client
Branding | Content Marketing | Digital | Strategy

Are You a Dangerous Client?

The criteria might surprise you. We find that the most dangerous clients are those who try to control the internet. Yes. You read that correctly. Those who try to control the internet. If you are guilty, it’s understandable. A brand can get crushed out there without a plan.

ecommerce
Content Marketing | Digital | Retail | User Experience (UX) | Website Design

How To Improve Your Ecommerce Website User Experience

We all like websites that are easy to use better than hard ones, so it seems obvious to take the advice: “Make your website easy to use.” But it is truly worth the time and money?

pet marketing
Content Marketing | Creative | Digital | Pet | | Strategy

Emerging Places to Reach Pet Owners

If you play a role in marketing today you’ve likely heard the attention span of the average human has shrunk to only eight seconds. Last year, the New York Times published a story that stated our attention span is now shorter than that of a goldfish.

using analytics
Content Marketing | Digital | Strategy

Using Analytics to Understand Your Users

Website analytics have been around since the early days of the web, and have grown into complex reporting tools. Analytics have mainly been used by marketing professionals and business units to understand how a particular website is performing. However, they can also be used to help understand your users and their activity on your website.

millennial matchmaker
Branding | Content Marketing | Pet | | Strategy

Pets, the Millennials' Matchmakers

Through our recent 2016 Changing Pet Ownership Study, we uncovered generational insights among Millennial, Gen X and Boomer pet owners. Not surprisingly, Millennials are driving the most significant changes in pet ownership.

convenient
Content Marketing | Digital | Strategy | User Experience (UX) | Website Design

How Your Digital Presence Can Up Your Convenience Factor

In today’s fast-paced and ever-changing digital environment, consumers literally have the world at their fingertips. And with more information and options available than ever before, consumer expectations have reached an all-time high.

Storytelling is an attainable marketing strategy for companies of any size, even the most hyperlocal. Because a compelling brand narrative is built on the strength of imagination and creativity—not wallet size.

bite-size branding
Branding | Content Marketing | Digital |

Bite-size Branding

GenZers are fluent in a sort of visual vocabulary—a sophisticated short hand in their Snapchat-Instagram-Whisper-world that minimizes reading and maximizes their time. Millennials don’t read for many other reasons. They appear to be a little effort-challenged.

telecom
Content Marketing | Digital | Retail |

How Social is Your Telecom Brand?

Add another aspect to your role: social. The new job of telecommunications marketers is to make customers feel not only good, but smart and heard. When asked if telecom providers use social media in an effective way to engage them, only five percent of customers strongly agreed while twenty percent moderately agreed.

content first approach
Content Marketing | Digital | Website Design

Better Content. Better Websites.

Content is arguably the most important thing on your website. In fact, it’s the main reason you have a website. If you are like most companies, you have a website to provide either content or functionality to your audience.

telecom
Content Marketing | Digital | Retail | | Website Design

Digital Marketing is a Local Telecom’s Way to Stay Connected

You’ve heard it before—a smart digital marketing plan can play an important role in awareness advertising. Yeah, yeah, yeah. But for a local telecom, digital marketing can make your company seem ever-present (a big plus when you are a local carrier) but it can also help you strategically pinpoint potential users. And this isn’t theory.

review blog
Branding | Content Marketing | Digital |

Move over Testimonials. Reviews are now King.

This summer when my older son was home from college, we all found ourselves in the car with my younger son who was behind the wheel armed with his learner’s permit. As the car stopped, my older son proceeded to provide a mock Yelp review of the driver and the passenger experience. It was hilarious.

TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
336.886.1622
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511
336.886.1622