Brand Development Services | TBE Branding Agency

Branding Research

Making assumptions about what your audience thinks or wants can quickly lead a brand down the wrong path. Research helps brands better understand potential customers, identify strengths and weaknesses and gain alignment on how to move forward.

Existing Research Review
Internal Brand Stakeholder Sync Session™
Stakeholder Interviews & Focus Groups
Quantitative Research
Competitive Audit

Brand Briefing

Defining the motivations of your audience (or audiences) and the driving characteristics of your brand are key to communicating effectively and consistently. Our agency brand planning and briefing documents provide guidelines for where your brand fits in the world and how it will behave.

Brand & Audience Personas
Brand Archetype
Brand Positioning

Brand Architecture Development

Every brand should have a look. A feel. A way of speaking that stands apart from the competition. TBE branding specialists use research and audience insights to ensure a brand’s foundational elements are strategic and distinctive.