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Branding & Brand Planning Services

Creating an identity for a brand. It takes a comprehensive understanding of audience desires and perceptions, the competitive landscape and the marketing goals. TBE’s brand development team is well-versed in discovering insights and using them to create new brands and elevate existing ones.

Branding Research


Making assumptions about what your audience thinks or wants can quickly lead a brand down the wrong path. Research helps brands better understand potential customers, identify strengths and weaknesses and gain alignment on how to move forward.

  • Existing Research Review
  • Internal Brand Stakeholder Sync Session™
  • Stakeholder Interviews & Focus Groups
  • Quantitative Research
  • Competitive Audit

Brand Briefing


Defining the motivations of your audience (or audiences) and the driving characteristics of your brand are key to communicating effectively and consistently. Our agency brand planning and briefing documents provide guidelines for where your brand fits in the world and how it will behave.

  • Brand & Audience Personas
  • Brand Archetype
  • Brand Positioning

Brand Architecture Development


Every brand should have a look. A feel. A way of speaking that stands apart from the competition. TBE branding specialists use research and audience insights to ensure a brand’s foundational elements are strategic and distinctive.

  • Name
  • Logo
  • Brand Story
  • Language Palette
  • Brand Standards

Branding Work

Need a little help building your brand?

TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
336.886.1622
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511
336.886.1622