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VP, Creative Director

Robin Yontz

It takes a hybrid kind of person to create and nurture brand stories in a digital environment. Hybrid is one of Robin’s favorite words. She says it’s the best of what you’ve learned integrated with a new way of expressing it in a digital world. Robin works with creatives, brand planners and UX specialists to make sure the brand voice is never lost. Sometimes, there’s an entire site to tell the brand story, other times there’s a tiny mobile ad or an Instagram post. Either way, you want her to vigilantly watch over your language palette, your tonality and even weigh in on the images that represent your brand. “Tending brands is more difficult than ever, knowing one disgruntled tweet can disparage years of careful branding.”

336.812.2052
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What is something other people would find interesting about you?

I was a freshman with Michael Jordan.

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What did you want to be as a child?

A soap opera star.

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What is one thing you would like to do one day?

Take a nap.

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How would you describe your career in a Tweet?

UNC J-school. Family. Write for casinos. Tires. Dot.coms. Mom brands. Now create digital branding stories. Love it all.

+

What is something other people would find interesting about you?

I was a freshman with Michael Jordan.

+

What did you want to be as a child?

A soap opera star.

+

What is one thing you would like to do one day?

Take a nap.

+

How would you describe your career in a Tweet?

UNC J-school. Family. Write for casinos. Tires. Dot.coms. Mom brands. Now create digital branding stories. Love it all.

High Point

1823 Eastchester Drive
High Point, NC 27265

336.886.1622
Durham

201 West Main Street
Durham, NC 27701

919.307.5270