Opinions

Category: Opinions


February 09, 2017
“In the old days of Virtual Reality,” is not a phrase that many people can use. But there was a first wave of VR, and some of the challenges we faced then are only now being overcome. In the summer of 1991, my partners and I launched the first full-immersion 360 degree VR system available to the public in Europe at the Rock Garden in Convent Garden, London. The Virtuality system had heavy headsets with optics at 640x320 resolution, head and hand tracking using Polhemus magnetic tracking with a delay that could induce motion sickness.
Categories: Creative, Opinions, Research and Insights, Retail
Comments: 0
February 02, 2017
As ad people, we look forward to S#%*@ B$&! commercials. No, that’s not a typo or error in the code—we just don’t underestimate trademark laws. Anyway, we enjoy the competition of the commercials so much that we made it a game everyone can play.
Categories: Agency News, Creative, Opinions, Pets, Retail
Comments: 0
January 31, 2017
The 2017 conference season is right around the corner. Conferences are incredibly valuable as they enable brands to drive highly engaging connections to a very targeted and captive audience. According to Forrester Research, trade shows and events are the second most effective tactic in the marketing mix, after the company’s website.¹ But just having a booth and being present at these conferences isn’t enough when you’re up against a sea of competitors all vying for the same eyeballs.
Categories: Opinions, Pets, Research and Insights, Retail
Comments: 0
January 25, 2017
A Google or Bing search has always relied on entering text on the keyboard. But now, the exponential rise of the Voice Search cannot be ignored. Digital search assistants like Apple's Siri, Google's Voice, Amazon's Alexa and Microsoft's Cortana are some of the top choices for today’s users. A Google or Bing search has always relied on entering text on the keyboard. But now, the exponential rise of the Voice Search cannot be ignored. Digital search assistants like Apple's Siri, Google's Voice, Amazon's Alexa and Microsoft's Cortana are some of the top choices for today’s users.
Categories: Opinions, Pets, Research and Insights, Retail
Comments: 0
November 08, 2016
Having too few options in life can be limiting and frustrating. This is especially true in the pet pharmaceutical market where pet owners want more prescription options from both a price and convenience standpoint. We uncovered this trend in our recent Pet Pharmaceutical Market Study, which revealed a shift in pet pharmaceutical revenue from the veterinary pharmacy to online pharmacies and brick-and-mortar retail pharmacies.
Categories: Opinions, Pets, Research and Insights
Comments: 0

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