Facebook Twitter YouTube Instagram LinkedIn Wikidata
Category:

Five Steps to Successful Digital Content Marketing [Infographic]

Angi Wesson, Director, Digital Content Strategy

Content marketing could seem overwhelming as a concept. However, if broken down properly, it’s much more palatable and can be the largest weapon in your marketing arsenal. Whether you are looking to increase awareness, drive lead generation or create conversion, content marketing can provide the results you’re seeking. I have developed a process that will help you get to the heart of your story while engaging with your target audience.

Who is your target audience?

Your target should be at the heart of everything you do. Whether you are B2C or B2B, your customer is the most important part of this process. Start with an audience persona and understand who they are culturally, socially, emotionally, behaviorally and rationally.

What problem or issue is your target audience facing?

It may even be a problem they didn’t know they had. How can you solve their problem while telling your brand story?

Choose a content type.

This is no small feat. There are so many choices, and you don’t have to choose just one. Here’s a good starting list:

  • Blog posts
  • Videos
  • Podcasts
  • Webinars
  • Press releases
  • White papers

Where will you distribute this content?

Will it live on your website or is it only appropriate for social media platforms? How will you amplify it? You can create the greatest piece of content, but it doesn’t matter if no one sees it. Be sure to use amplification to increase content longevity.

Engage with your audience while they engage with your content.

Don’t post and peace out. There was a reason you created this content. Your audience needs you, so be there for them.

Take a look at 25 brands that got it right last year. Take note of the stories they tell, tools they use and how their content has relevance and longevity. Do you have a brand you aspire to be? What brands have really lost their way?

To learn how Trone Brand Energy can take your content marketing to the next level please contact us or email Angi Wesson.
 

Five Steps to Successful Digital Content Marketing Infographic

 

Originally written by Angi Wesson for Temple University

Related Articles

Content Activation
Branding | Digital | Insights

How To Guide: Content Activation

You’ve set your business goals and objectives, now it’s time to activate strategies and tactics to meet those goals. But, where do you start?

When is the last time you heard back from a brand after giving it a shout out on your social media? Have you been acknowledged by a company on social media after you had a bad experience with them? To be an active participant in social media is extremely important for a brand.

At its core, user experience design is about solving problems. But before you can solve a problem effectively it must be properly understood and defined.

Website Copywriting: How People Read Online
Branding | Content | Copywriting | Digital | User Experience | Website

Website Copywriting 101: Writing for How People Read Online

Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.

Looking for a little firefly magic for your brand?

High Point

1823 Eastchester Drive
High Point, NC 27265

336.886.1622
Cary

201 Shannon Oaks Circle

Suite 202

Cary, NC 27511