Facebook Twitter YouTube Instagram LinkedIn Wikidata
holiday season
Category: Digital Retail Strategy

11 Brilliant Digital Tips for the Holiday [Retail Edition]

In the blink of an eye, we’re back to the holiday season.

That’s right. It’s fourth quarter. Every year brings a host of new challenges for brands, and every year the online world takes a bigger piece of the holiday pie. If you don’t already have a digital marketing strategy in place, you’re certainly cutting it close.

We asked our team members for their most crucial tips to ready retailers online and off this season. Here’s what they had to say. If you're already in the throes of digital holiday madness, see how your brand stacks up.

user experience

Laura Flugga, User Experience Designer 

Search Optimization

Optimize your site search to make sure relevant results show up for popular gift-related search terms, such as "Gifts for Mom” or "Inexpensive Gifts.”

Gift Lists and Categories

Make sure your site includes lists or categories that provide gift ideas, such as “Gifts Under $50,” or “Gifts for Women.” If your site includes a way for users to save items to a wish list, use that data to create a “Most Wished For” category.

Gift Wrapping

Improve customer experience and foster goodwill by offering free gift wrapping during the holiday season. Or, offer paid gift wrapping, and donate the proceeds to a charity to help your customers feel good about their purchases.


back end

Eric Tessau, VP Digital Operations

Stress-Free Monitoring of Your Site

By implementing a full-featured monitoring tool such as Stackify, you can rest assured your site is running without issues. Stackify not only monitors the technical side 24/7, but can also confirm key words that should always be present on your site.

Easily Speed Up and Better Secure Your Site

To prepare for holiday traffic patterns, you should strongly consider a content distribution network (CDN), such as Incapsula or CloudFlare. These services offload images and other files from your web servers and distribute them to your users around the world.



Angi Wesson, PR & Social Media Director 

Ramp Up Your Customer Service Resources

According to Multichannel Merchant, retailers received 30% more social media messages related to customer service during the 2016 holiday season than at any other time of the year. So be prepared with additional staff, and give them the information they need to ensure that customers have a positive social experience with your brand.

Increase Budget for Sponsored Content

Do you have a specific product or service you’re pushing this season? Are you planning to provide customers with an amazing sale or discount? Social media is a cost-effective way to provide you the opportunity for advanced targeting. Be sure to assign more of your budget to social media this holiday season, so you can stand out in the sea of competitive offers.




Robin Yontz, VP Creative Director

Holiday Promotion Shouldn’t Outshine Your Brand

Holiday promotions need to enhance your current positioning-- not upstage it. Make sure your promotion fits your brand’s voice and behavior. Don’t abandon your brand’s voice for a clever 45-day hit!

Your E-tail Space is Just Another Retail Door

The online and physical shopping experience must be consistent from services to branding. You must offer the same customer amenities in both locations:  gift wrap, web chat or helpline. Your customers will ding you if everything they have come to expect is not at their fingertips. 



More specific than generic search ads, Product Listing Ads (PLA’s) allow you to showcase specific products to customers who are searching for them, along with pictures, prices and offers. PLA’s consistently lead to more engagement and better ROI over standard text ads, as your ads get right down to the business of buying.

pla example

Google Map Ads

If you have a brick and mortar store, here’s the stat you should keep in mind: 78% of local mobile searches result in offline purchases (Hubspot). Build your presence in local search with Google Map Ads, and you’ll build your foot traffic too.


Contact us for further marketing insights into the holiday season. We’re ready to energize your brand any time of the year.

Related Articles

Choosing an Ecommerce Marketing Agency
Digital | | SEO | | Website Design

Choosing an Ecommerce Marketing Agency

Ecommerce is growing rapidly as consumers expect convenience and tailored shopping experiences. Not surprisingly, ecommerce sales have soared even higher in 2020 as the COVID-19 pandemic has caused shoppers to stay at home and avoid large crowds.

Top 5 SEO Strategies to Boost Organic Traffic to Your Ecommerce Website
Digital | SEO | User Experience (UX) | Website Design

Top 5 SEO Strategies to Boost Organic Traffic to Your Ecommerce Website

Most ecommerce digital marketing strategies focus heavily on paid ads and social media, but an ecommerce specialist understands the value of search engine optimization (SEO). Having a sound SEO strategy can help your ecommerce site increase its Google search rankings and result in more converting traffic.

Four Retail Marketing Buzzwords You Should Know for 2021
Digital | | Retail | | Website Design

Four Retail Marketing Buzzwords You Should Know for 2021

COVID-19’s sudden impact on consumer shopping behaviors forced retail brands to adapt quickly. As the pandemic continues to affect the retail industry, preparing for 2021 is essential for brands to stay relevant to their audience and drive sales.

5 Things to Look for in a Digital Advertising Agency
Content Marketing | Digital | Digital Marketing | | SEO |

5 Things to Look for in a Digital Advertising Agency

As marketing shifts further and further into the digital world, having an experienced digital advertising agency and a sound digital strategy is more important than ever.

Want to elevate your brand and create meaningful connections?

TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511