But it doesn't just happen. Your brand's energy has to be fueled by audience insights. By engaging those audiences through strategic creative, we impact them wherever they are. When it all blinks together, it creates something we call The Firefly Effect™.
Trone Brand Energy is one of the largest independent brand communication agencies in the Southeast. As a full–service agency, we focus on connecting customers with brands across all media. Our services include advertising, branding, design, media buying and planning, public relations and social media. We also offer strategic consultation, analytics, a full suite of interactive expertise, digital and content marketing, app development and marketing automation.
You may have noticed that the fireflies above organically begin to blink together. The synchronization appears to be random yet is so amazingly deliberate. We believe that’s how a brand’s energy should be transmitted. It’s all about putting out the right brand signal—making it easy for audiences to sync up with your brand—through very purposeful efforts.
Fireflies are cool. And there's this one kind of firefly in the Great Smoky Mountains that's even cooler. These special fireflies light in sync with one another. Really. One firefly with a stronger blinking signal influences the firefly next to him. Then that firefly is in sync with his blink. And now that two are blinking together, a few others join in. And, after a while, every firefly in the forest is blinking together, their signals in complete unison and harmony. We see brands relating to their audiences the same way. We call it The Firefly Effect™. It's what inspires us and it's what we create. Brands putting out the right signal, with more and more people blinking along. It's pretty amazing.