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Increasing Meaningful Interactions with White Space
Digital | Insights | Interactive Design | User Experience | Websites

Increasing Meaningful Interactions with White Space

Would you rather hear a bedtime story read by a master storyteller or a master auctioneer? Pauses, variance in speed and dynamic inflection can help captivate an audience during a story. 

Drupal vs. WordPress
CMS | Content | Content Management | Digital | Drupal | Insights | WordPress

Drupal vs. WordPress: Choosing the Best CMS for your Website

WordPress and Drupal are both content management systems (CMS) that have been around since the early 2000s. Both are open-source (meaning that the source code is made freely available and can be modified and redistributed) and have a strong community of developers who help extend the core functionality with additional modules/plugins.

Common SEO Traps
Digital | Digital Marketing | Insights | Search | Search Engine Marketing | SEO

Common SEO Traps & How to Avoid Them

Search Engine Optimization, or SEO, is key for ranking high on search engines and driving organic traffic to your website.

Have you ever watched a vintage 1950s television commercial from a well-known brand? Outside of the obvious technological limitations, the way the marketing message was conveyed probably feels simple or even patronizing.

Learn how to Optimize Customer Engagement
customer engagment | Digital |

Tools to Optimize Customer Engagement

Customer engagement is the connection between customer and brand. It encourages customers to interact and share their experiences with the brands they support. Positive and strong customer engagement can grow a brand substantially, while lackluster or negative customer experiences can potentially deal businesses a fatal blow.

integrating ux into a business
Digital | Process | User Experience | UX | Workflow

Integrating UX in an Agile World

The Agile methodology has become very popular in software and digital development over the past few years. And rightly so. It provides increased speeds, improved collaboration and the ability to react quickly to changing market trends. However, it was built mainly for developers, not UX professionals.

Creating websites with great user experience means focusing on the humans that will be using the site. Understanding human psychology is important for anyone who is involved in the design, content, information architecture or strategy of a website.

developing a creative brief
Advertising | Branding | branding | Creative Brief | Insights | Strategic Thinking

New Thoughts for an Evolving Creative Brief

We believe that the creative brief, like most things in marketing, is a living, responsive document that changes with time. This means that in order to develop a creative brief, we must continually challenge our own thinking to deliver more relevant strategies to account for the increased complexity of the marketing mix.

Since our earlier blog post about the telecom industry, Trone Brand Energy has taken another look at our Spring 2017 national survey of 980 home internet subscribers to uncover additional insights and ways for smaller, regional internet providers to more efficiently differentiate their telecom marketing strategy efforts from those of larger, nat

Digital content marketing infographic
Content Marketing | Digital | Digital Marketing | Insights |

Five Steps to Successful Digital Content Marketing [Infographic]

Content marketing could seem overwhelming as a concept. However, if broken down properly, it’s much more palatable and can be the largest weapon in your marketing arsenal. Whether you are looking to increase awareness, drive lead generation or create conversions, content marketing can provide the results you’re seeking.

Chatbot artificial intelligence
AI | Artificial Intelligence | chatbots | Digital | uncanny valley | User Experience | UX

The Uncanny Valley of Chatbot Artificial Intelligence (AI)

One of the biggest tech trends gaining steam in 2018 is the rise of artificially intelligent chatbots. Thankfully, none are hunting Sarah Conner or trying to run over Will Smith just yet, but the technology driving chatbots has made some impressive strides in the last few years. 

Home Internet National Survey
Insights | Internet | Retail | Telecom

Segmenting Home Internet Subscribers

Through a national internet survey, we asked home internet subscribers how frequently they used their subscription for common daily activities such as emailing, surfing, shopping and even working from home. Four activities stood out—streaming videos, streaming music, listening to podcasts and online gaming.

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