Finding the Ideal Meal: Connecting with Pet Owners Earlier
In this second installment of a two-part blog series on pet food nutrition, TBE explores the multi-channel nature of pet owners who are researching their pets’ food.
Shopify, WooCommerce & Magento: Comparing the Top Ecommerce Platforms
Choosing the best ecommerce platform to showcase your products or services requires thoughtful analysis of your business model and objectives.
UX Design: A Process for Solving Problems
At its core, user experience design is about solving problems. But before you can solve a problem effectively it must be properly understood and defined.
Website Copywriting 101: Writing for How People Read Online
Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.
Increasing Meaningful Interactions with White Space
Would you rather hear a bedtime story read by a master storyteller or a master auctioneer? Pauses, variance in speed and dynamic inflection can help captivate an audience during a story.
Drupal vs. WordPress: Choosing the Best CMS for your Website
WordPress and Drupal are both content management systems (CMS) that have been around since the early 2000s. Both are open-source (meaning that the source code is made freely available and can be modified and redistributed) and have a strong community of developers who help extend the core functionality with additional modules/plugins. While WordPress has a lot of name recognition, the lesser known Drupal has some benefits over WordPress worth considering.
Integrating UX in an Agile World
The Agile methodology has become very popular in software and digital development over the past few years. And rightly so. It provides increased speeds, improved collaboration and the ability to react quickly to changing market trends. However, it was built mainly for developers, not UX professionals. Thus, user experience may suffer during Agile workflows and sprints because they are not given ample time and resources to do their jobs.
Eight Examples of How to Use Psychology for Better User Experience
Creating websites with great user experience means focusing on the humans that will be using the site. Understanding human psychology is important for anyone who is involved in the design, content, information architecture or strategy of a website. I’ve chosen eight examples to showcase different psychological principles that can be used to improve website design.
How To Improve Your Ecommerce Website User Experience
We all like websites that are easy to use better than hard ones, so it seems obvious to take the advice: “Make your website easy to use.” But it is truly worth the time and money?
Google Analytics Enhanced Ecommerce Startup Guide
Ecommerce tracking is an invaluable tool for any online seller. More than just transactions and revenue, good ecommerce tracking gives you actionable insights into your marketing campaigns, on-site user experience and overall business goals. Mastering this tool will give you the power to track any data you might need to make your business that much better.