Why eCommerce Websites Will Succeed and Fail Post COVID-19
eCommerce was on a steady path of growth before COVID-19, but the pandemic rapidly accelerated shifts in consumer shopping behavior and the movement from brick-and-mortar to online transactions. As consumer demand for remote and digital solutions quickly surged in 2020, many businesses scrambled to catch up, adapting their online strategies for both short-term survival and long-term growth.
3 Ways to Use Customer Journey Maps in eCommerce
With an estimated 27.2% of the world’s population now shopping online, it’s never been more important to understand your customer’s journey on the route to purchasing from your online store.
Even brands that sell top quality or incredibly useful products must take time to understand the customer journey. Failing to do so could be limiting sales and doing your brand a disservice. Customers expect a seamless and efficient experience from the moment they land on your site all the way to the confirmation they receive after a purchase. If your customer is finding it difficult to navigate through your site, that’s often where the journey with your brand ends. Online shoppers are quick to click the back button and find an easier path with a competitor.
Tracking the Customer Journey to Boost eCommerce Business
2020 saw nearly a decade’s worth of eCommerce growth in a single year—accounting for a 44% year-over-year jump from 2019.1 No doubt this incredible growth was fueled by the global pandemic that forced most countries inside for months on end. In fact, 150 million people shopped online for the first time during the 2020 pandemic lockdown.2
These statistics highlight both the incredible opportunities and challenges facing companies looking to grow their eCommerce businesses as millions of customers have changed their shopping habits out of necessity. By better understanding customer journeys, eCommerce companies can transform site visitors into customers who are open to sharing and promoting their experiences with others.
Balancing Paid Media to Grow eCommerce Business
Whether your eCommerce business is just starting out or already established in the industry, reaching new customers through paid media is essential to grow revenue. It may be tempting to put more weight on conversion channels, but your long-term ROI will suffer if you don’t invest in audiences that might be interested but are not currently aware of your product or service.
Efficient eCommerce: 6 Reasons Online Stores Need a Marketing Agency
Thriving as an eCommerce brand goes well beyond creating a website to showcase and sell product. No matter how robust or secure your site is, the cart stays empty if shoppers aren’t finding your site or if it’s difficult to navigate once they arrive. A marketing agency with experience in eCommerce knows how to efficiently drive traffic, engage users, generate repeat business and make your life easier in the process.
Choosing an eCommerce Marketing Agency
eCommerce is growing rapidly as consumers expect convenience and tailored shopping experiences. Not surprisingly, ecommerce sales have soared even higher in 2020 as the COVID-19 pandemic has caused shoppers to stay at home and avoid large crowds. In today’s competitive landscape, it’s critical to work with an agency that can put your brand right in front of the customer and drive revenue.
Top 5 SEO Strategies to Boost Organic Traffic to Your Ecommerce Website
Most ecommerce digital marketing strategies focus heavily on paid ads and social media, but an ecommerce specialist understands the value of search engine optimization (SEO). Having a sound SEO strategy can help your ecommerce site increase its Google search rankings and result in more converting traffic.
Four Retail Marketing Buzzwords You Should Know for 2021
COVID-19’s sudden impact on consumer shopping behaviors forced retail brands to adapt quickly. As the pandemic continues to affect the retail industry, preparing for 2021 is essential for brands to stay relevant to their audience and drive sales.
Why Is Branding Post-COVID-19 so Important in the Specialty Retail Industry?
As ecommerce jumps years ahead thanks to the shove out of the airplane we call COVID-19, specialty retail looks for the emergency chute. To quote contributing author and retail expert Greg Petro, “retail is not dead, it is evolving.” Evolving indeed.
Finding the Ideal Meal: Connecting with Pet Owners Earlier
In this second installment of a two-part blog series on pet food nutrition, TBE explores the multi-channel nature of pet owners who are researching their pets’ food.