Four Retail Marketing Buzzwords You Should Know for 2021
COVID-19’s sudden impact on consumer shopping behaviors forced retail brands to adapt quickly. As the pandemic continues to affect the retail industry, preparing for 2021 is essential for brands to stay relevant to their audience and drive sales.
5 Things to Look for in a Digital Advertising Agency
As marketing shifts further and further into the digital world, having an experienced digital advertising agency and a sound digital strategy is more important than ever. Finding the right digital agency can be challenging, but these five considerations may help you narrow your options and select the digital partner that’s right for your brand.
Digital Marketing Channels and When to Use Them
When planning a digital marketing campaign, marketers are often faced with tough questions. To help make your job a little bit easier, we’ve broken down the top digital marketing channels and how you can best use them to help your business grow.
Finding the Ideal Meal: Connecting with Pet Owners Earlier
In this second installment of a two-part blog series on pet food nutrition, TBE explores the multi-channel nature of pet owners who are researching their pets’ food.
Shopify, WooCommerce & Magento: Comparing the Top Ecommerce Platforms
Choosing the best ecommerce platform to showcase your products or services requires thoughtful analysis of your business model and objectives.
The Boom of Instagram and Other Trends to Follow
The major trends of 2018, 2019 as well as predictions for 2020, all point to Instagram. These trends include the importance of social media Stories, the financial success companies are gaining from in-app shopping and the development of IGTV. Together, these trends put Instagram high on the list of social media platforms your company not only needs to be on but should be using to its full potential.
How To Guide: Content Activation
You’ve set your business goals and objectives, now it’s time to activate strategies and tactics to meet those goals. But, where do you start?
The Three A’s of Social Engagement
When is the last time you heard back from a brand after giving it a shout out on your social media? Have you been acknowledged by a company on social media after you had a bad experience with them? To be an active participant in social media is extremely important for a brand.
UX Design: A Process for Solving Problems
At its core, user experience design is about solving problems. But before you can solve a problem effectively it must be properly understood and defined.
Website Copywriting 101: Writing for How People Read Online
Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.