Eight Examples of How to Use Psychology for Better User Experience
Creating websites with great user experience means focusing on the humans that will be using the site. Understanding human psychology is important for anyone who is involved in the design, content, information architecture or strategy of a website. I’ve chosen eight examples to showcase different psychological principles that can be used to improve website design.
The Uncanny Valley of Chatbot Artificial Intelligence (AI)
One of the biggest tech trends gaining steam in 2018 is the rise of artificially intelligent chatbots. Thankfully, none are hunting Sarah Conner or trying to run over Will Smith just yet, but the technology driving chatbots has made some impressive strides in the last few years.
Why User Experience (UX) is Important to Branding
Experiences with any brand touchpoint (including digital products) can either reinforce user perceptions of the brand or break them down. It's vital to a brand’s reputation that users have not only positive experiences with a company’s digital products, but experiences that reinforce the brand. Brand experience is user experience.
Seven Components of User Experience (UX)
A user’s experience with a website or app is made up of a variety of elements and moments in time. Every detail--from load time to aesthetics--has an impact. Luckily, Semantic Studios has created a big picture model of the components that influence user experience, also known as the UX Honeycomb. These seven components are: usefulness, desirability, accessibility, credibility, findability, usability and value. Many smaller elements fit into these broad categories. For example, aesthetics, brand and pricing strategies can all be a part of the user’s perceived desirability of an offering. The value of this model is that it can help give us a broad view of the positive characteristics of user experience.
How To Improve Your Ecommerce Website User Experience
We all like websites that are easy to use better than hard ones, so it seems obvious to take the advice: “Make your website easy to use.” But it is truly worth the time and money?
Adding a Digital Presence to Your Physical Presence at Conferences
The conference season is right around the corner. Conferences are incredibly valuable as they enable brands to drive highly engaging connections to a very targeted and captive audience. According to Forrester Research, trade shows and events are the second most effective tactic in the marketing mix, after the company’s website.¹ But just having a booth and being present at these conferences isn’t enough when you’re up against a sea of competitors all vying for the same eyeballs.
Google Analytics Enhanced Ecommerce Startup Guide
Ecommerce tracking is an invaluable tool for any online seller. More than just transactions and revenue, good ecommerce tracking gives you actionable insights into your marketing campaigns, on-site user experience and overall business goals. Mastering this tool will give you the power to track any data you might need to make your business that much better.
How Your Digital Presence Can Up Your Convenience Factor
In today’s fast-paced and ever-changing digital environment, consumers literally have the world at their fingertips. And with more information and options available than ever before, consumer expectations have reached an all-time high. Today’s discerning consumers want it all, and offering a convenient and user-centric customer experience is no longer a competitive advantage. It is a barrier to consideration.
Why Aren’t Brand Experiences More Experiential?
North American Veterinary Community (NAVC) Conference, the first veterinary conference of the year is behind us. As February kicks off, I am reminded of the 11 months of conferences still ahead. Having attended these conferences for nearly two decades, I’ve seen many great brand ideas break through the clutter. But this year, seeking fresh perspective, I asked myself, “What do I see?” “What will I remember tomorrow?”
Tips for Implementing a Responsive Social Process
Pet Age recently reported that retailers are ignoring customers’ social media requests. In fact, retailers failed to respond to more than 80 percent of consumer questions and requests on social media in the last year, most notably during the holiday season. That includes pet retailers, too.