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Top 5 SEO Strategies to Boost Organic Traffic to Your Ecommerce Website

Top 5 SEO Strategies to Boost Organic Traffic to Your Ecommerce Website

Most ecommerce digital marketing strategies focus heavily on paid ads and social media, but an ecommerce specialist understands the value of search engine optimization (SEO). Having a sound SEO strategy can help your ecommerce site increase its Google search rankings and result in more converting traffic.

Why Is Branding Post-COVID-19 so Important in the Specialty Retail Industry?

Why Is Branding Post-COVID-19 so Important in the Specialty Retail Industry?

As ecommerce jumps years ahead thanks to the shove out of the airplane we call COVID-19, specialty retail looks for the emergency chute. To quote contributing author and retail expert Greg Petro, “retail is not dead, it is evolving.” Evolving indeed.

Shopify, WooCommerce & Magento: Comparing the Top Ecommerce Platforms

Shopify, WooCommerce & Magento: Comparing the Top Ecommerce Platforms

Choosing the best ecommerce platform to showcase your products or services requires thoughtful analysis of your business model and objectives.

UX Design: A Process for Solving Problems

UX Design: A Process for Solving Problems

At its core, user experience design is about solving problems. But before you can solve a problem effectively it must be properly understood and defined.

Website Copywriting: How People Read Online

Website Copywriting 101: Writing for How People Read Online

Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.

Increasing Meaningful Interactions with White Space

Increasing Meaningful Interactions with White Space

Would you rather hear a bedtime story read by a master storyteller or a master auctioneer? Pauses, variance in speed and dynamic inflection can help captivate an audience during a story. 

Drupal vs. WordPress

Drupal vs. WordPress: Choosing the Best CMS for your Website

WordPress and Drupal are both content management systems (CMS) that have been around since the early 2000s. Both are open-source (meaning that the source code is made freely available and can be modified and redistributed) and have a strong community of developers who help extend the core functionality with additional modules/plugins. While WordPress has a lot of name recognition, the lesser known Drupal has some benefits over WordPress worth considering.

integrating ux into a business

Integrating UX in an Agile World

The Agile methodology has become very popular in software and digital development over the past few years. And rightly so. It provides increased speeds, improved collaboration and the ability to react quickly to changing market trends. However, it was built mainly for developers, not UX professionals. Thus, user experience may suffer during Agile workflows and sprints because they are not given ample time and resources to do their jobs.

Psychology for Better User Experience

Eight Examples of How to Use Psychology for Better User Experience

Creating websites with great user experience means focusing on the humans that will be using the site. Understanding human psychology is important for anyone who is involved in the design, content, information architecture or strategy of a website. I’ve chosen eight examples to showcase different psychological principles that can be used to improve website design. 

Chatbot artificial intelligence

The Uncanny Valley of Chatbot Artificial Intelligence (AI)

One of the biggest tech trends gaining steam in 2018 is the rise of artificially intelligent chatbots. Thankfully, none are hunting Sarah Conner or trying to run over Will Smith just yet, but the technology driving chatbots has made some impressive strides in the last few years. 


TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
336.886.1622
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511
336.886.1622