Privacy Changes Impacting How Google Measures Success
Today’s online searchers and shoppers have a higher level of expectation for privacy than ever before. As platforms adapt to make their visitors feel comfortable, brands that have been using digital marketing must adapt as well.
3 Ways to Use Customer Journey Maps in eCommerce
With an estimated 27.2% of the world’s population now shopping online, it’s never been more important to understand your customer’s journey on the route to purchasing from your online store.
Even brands that sell top quality or incredibly useful products must take time to understand the customer journey. Failing to do so could be limiting sales and doing your brand a disservice. Customers expect a seamless and efficient experience from the moment they land on your site all the way to the confirmation they receive after a purchase. If your customer is finding it difficult to navigate through your site, that’s often where the journey with your brand ends. Online shoppers are quick to click the back button and find an easier path with a competitor.
Balancing Paid Media to Grow eCommerce Business
Whether your eCommerce business is just starting out or already established in the industry, reaching new customers through paid media is essential to grow revenue. It may be tempting to put more weight on conversion channels, but your long-term ROI will suffer if you don’t invest in audiences that might be interested but are not currently aware of your product or service.
Efficient eCommerce: 6 Reasons Online Stores Need a Marketing Agency
Thriving as an eCommerce brand goes well beyond creating a website to showcase and sell product. No matter how robust or secure your site is, the cart stays empty if shoppers aren’t finding your site or if it’s difficult to navigate once they arrive. A marketing agency with experience in eCommerce knows how to efficiently drive traffic, engage users, generate repeat business and make your life easier in the process.
Choosing an eCommerce Marketing Agency
eCommerce is growing rapidly as consumers expect convenience and tailored shopping experiences. Not surprisingly, ecommerce sales have soared even higher in 2020 as the COVID-19 pandemic has caused shoppers to stay at home and avoid large crowds. In today’s competitive landscape, it’s critical to work with an agency that can put your brand right in front of the customer and drive revenue.
Four Retail Marketing Buzzwords You Should Know for 2021
COVID-19’s sudden impact on consumer shopping behaviors forced retail brands to adapt quickly. As the pandemic continues to affect the retail industry, preparing for 2021 is essential for brands to stay relevant to their audience and drive sales.
5 Things to Look for in a Digital Advertising Agency
As marketing shifts further and further into the digital world, having an experienced digital advertising agency and a sound digital strategy is more important than ever. Finding the right digital agency can be challenging, but these five considerations may help you narrow your options and select the digital partner that’s right for your brand.
Adapting Your Retail Marketing Strategy for Customer Technology Preferences
Before the era of data-driven marketing campaigns, retail brands needed to work much harder to convince audiences to give them a try or validate their loyalty. In today’s modern retail marketing environment, integrated marketing strategies (including all aspects of paid, organic and owned media) are influenced by customer digital behaviors and preferences.
Digital Marketing Channels and When to Use Them
When planning a digital marketing campaign, marketers are often faced with tough questions. To help make your job a little bit easier, we’ve broken down the top digital marketing channels and how you can best use them to help your business grow.
Remarketing: Bringing Potential Customers Back
So you’re driving a ton of traffic to your website. Fantastic. You can tell from your analytics that people are engaged. They’re viewing multiple pages per visit and spending a lot of time digging around. Great. How about conversions? Maybe you’ve got a 5% conversion rate. Splendid. But flip that on its head. 95% of the visitors to your site are leaving without converting. That’s a whole lot of potential business walking right out the door. So how do you get back in front of them?