The Boom of Instagram and Other Trends to Follow
The major trends of 2018, 2019 as well as predictions for 2020, all point to Instagram. These trends include the importance of social media Stories, the financial success companies are gaining from in-app shopping and the development of IGTV. Together, these trends put Instagram high on the list of social media platforms your company not only needs to be on but should be using to its full potential.
The Three A’s of Social Engagement
When is the last time you heard back from a brand after giving it a shout out on your social media? Have you been acknowledged by a company on social media after you had a bad experience with them? To be an active participant in social media is extremely important for a brand.
Tools to Optimize Customer Engagement
Customer engagement is the connection between customer and brand. It encourages customers to interact and share their experiences with the brands they support. Positive and strong customer engagement can grow a brand substantially, while lackluster or negative customer experiences can potentially deal businesses a fatal blow. Let’s look at a few different tools you can use to enhance the quality of your customer engagement.
Creating Viral Content: Goat Yoga Edition
By now most of us have heard of goat yoga, the animal-snuggling fitness sensation that has taken the nation by storm. But how did it become a craze seemingly overnight?
Emerging Places to Reach Pet Owners
If you play a role in marketing today you’ve likely heard the attention span of the average human has shrunk to only eight seconds. Last year, the New York Times published a story that stated our attention span is now shorter than that of a goldfish. Since we are exposed to seemingly endless choices and messages every moment of every day, it’s no wonder our ability to focus has decreased. As a result, marketers are constantly seeking new ways to effectively reach out to their audience and gain their attention.
Pets, the Millennials' Matchmakers
Through our recent 2016 Changing Pet Ownership Study, we uncovered generational insights among Millennial, Gen X and Boomer pet owners. Not surprisingly, Millennials are driving the most significant changes in pet ownership. These changes come with vast marketing implications and opportunities to connect with this pet owning segment in a new way.
GenZers are fluent in a sort of visual vocabulary—a sophisticated short hand in their Snapchat-Instagram-Whisper-world that minimizes reading and maximizes their time. Millennials don’t read for many other reasons. They appear to be a little effort-challenged. (Can you tell I parent a GenZer and a Millennial?) Cereal sales are down because it is just too much work for this crowd. Cereal requires a bowl and spoon that must be cleaned and milk that must be purchased and consumed in a timely manner.
How Social is Your Telecom Brand?
Add another aspect to your role: social. The new job of telecommunications marketers is to make customers feel not only good, but smart and heard. When asked if telecom providers use social media in an effective way to engage them, only five percent of customers strongly agreed while twenty percent moderately agreed. It is a little ironic that the very distributors of connectivity are the ones missing the opportunity to socially engage with their customers.
Tips for Implementing a Responsive Social Process
Pet Age recently reported that retailers are ignoring customers’ social media requests. In fact, retailers failed to respond to more than 80 percent of consumer questions and requests on social media in the last year, most notably during the holiday season. That includes pet retailers, too.
Digital Marketing is a Local Telecom’s Way to Stay Connected
You’ve heard it before—a smart digital marketing plan can play an important role in awareness advertising. Yeah, yeah, yeah. But for a local telecom, digital marketing can make your company seem ever-present (a big plus when you are a local carrier) but it can also help you strategically pinpoint potential users. And this isn’t theory. This is fact. We’ve witnessed client choices that have impacted awareness, all because they undervalued a sound digital strategy. Never forget the beauty of digital. It can offer awareness building to a broad audience much like TV and outdoor or to a surgically selective audience like direct mail.