With an estimated 27.2% of the world’s population now shopping online, it’s never been more important to understand your customer’s journey on the route to purchasing from your online store.
 
Even brands that sell top quality or incredibly useful products must take time to understand the customer journey. Failing to do so could be limiting sales and doing your brand a disservice. Customers expect a seamless and efficient experience from the moment they land on your site all the way to the confirmation they receive after a purchase. If your customer is finding it difficult to navigate through your site, that’s often where the journey with your brand ends. Online shoppers are quick to click the back button and find an easier path with a competitor. 

2020 saw nearly a decade’s worth of eCommerce growth in a single year—accounting for a 44% year-over-year jump from 2019.¹ No doubt this incredible growth was fueled by the global pandemic that forced most countries inside for months on end. In fact, 150 million people shopped online for the first time during the 2020 pandemic lockdown.² 

These statistics highlight both the incredible opportunities and challenges facing companies looking to grow their eCommerce businesses as millions of customers have changed their shopping habits out of necessity. By better understanding customer journeys, eCommerce companies can transform site visitors into customers who are open to sharing and promoting their experiences with others.

Thriving as an eCommerce brand goes well beyond creating a website to showcase and sell product. No matter how robust or secure your site is, the cart stays empty if shoppers aren’t finding your site or if it’s difficult to navigate once they arrive. A marketing agency with experience in eCommerce knows how to efficiently drive traffic, engage users, generate repeat business and make your life easier in the process.

As marketing shifts further and further into the digital world, having an experienced digital advertising agency and a sound digital strategy is more important than ever. Finding the right digital agency can be challenging, but these five considerations may help you narrow your options and select the digital partner that’s right for your brand.

Before the era of data-driven marketing campaigns, retail brands needed to work much harder to convince audiences to give them a try or validate their loyalty. In today’s modern retail marketing environment, integrated marketing strategies (including all aspects of paid, organic and owned media) are influenced by customer digital behaviors and preferences. 

When planning a digital marketing campaign, marketers are often faced with tough questions. To help make your job a little bit easier, we’ve broken down the top digital marketing channels and how you can best use them to help your business grow. 

You’ve set your business goals and objectives, now it’s time to activate strategies and tactics to meet those goals. But, where do you start?

When is the last time you heard back from a brand after giving it a shout out on your social media? Have you been acknowledged by a company on social media after you had a bad experience with them? To be an active participant in social media is extremely important for a brand.

Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.

Would you rather hear a bedtime story read by a master storyteller or a master auctioneer? Pauses, variance in speed and dynamic inflection can help captivate an audience during a story.