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Sanicat

Introducing the leading European cat litter brand to the US market by uncovering consumer insights and creating compelling packaging and messaging.

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Sanicat

Introducing the leading European cat litter brand to the US market by uncovering consumer insights and creating compelling packaging and messaging.

Sanicat

Quantitative research of more than 1,000 cat owners via Opinions@trone provided the European company with an understanding of the US cat litter market, concept validation and insights that lead to Audience and Brand Persona, brand story, messaging and ultimately a new package design specifically targeting US cat owners. The launch at Global Pet Expo led to immediate retailer interest and distribution in PetSmart in the US and Canada as well as Pet Supplies Plus.

Looking for a little firefly magic for your brand?

High Point

1823 Eastchester Drive
High Point, NC 27265

336.886.1622
Durham

201 West Main Street
Durham, NC 27701

919.307.5270