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Chesapeake Economic Development

The City of Chesapeake wanted to shore up their brand look and brand story for all communications including the website.

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Chesapeake Economic Development

The City of Chesapeake wanted to shore up their brand look and brand story for all communications including the website.

Chesapeake Economic Development

As part of this assignment, Trone Brand Energy conducted a logo audit and logo recommendations. After brand story development, we paired the logo with a new tagline. To separate Chesapeake from many other coastal cities, we designed a clutter-breaking look that highlights the advantages Chesapeake has to offer in a distinctive way. The tagline, Zoned for Prosperity, captured the area’s commitment to growth.

 

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