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NC by Train

Reconnecting one trip at a time.

The Challenge

Help increase ridership on North Carolina’s Piedmont train line that runs between Charlotte and Raleigh.

Reverberating Brand Story

Right now, each one of us has someone we’ve been meaning to catch up with, but haven’t for some reason. The NC By Train Go. Reconnect campaign serves as a reminder to stop waiting and go see that special someone you haven’t seen in a while. 

 

 

The Result

A fresh new look and feel for the brand with our Go. Reconnect message articulated on billboards, radio stations, newspapers and magazines all throughout the state. In addition to our traditional advertising, we also launched a strong digital and social presence that altogether increased ridership of the Piedmont line by 4% in its first month. 

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