Ingersoll Rand

Rolling up our sleeves for REAL WORK.

The Challenge

Ingersoll Rand had a reputation for making some of the best power tools on the market, but younger auto technicians would routinely pass them over when it came time to purchase. Our goal was to inject the brand with an attitude that appealed to a younger market while maintaining the brand's standards of quality.

Reverberating Brand Story

Ingersoll Rand makes the tools you need for when your ass is on the line.

The Result

REAL TOOLS FOR REAL WORK.™, a bold new branding campaign for the brand executed through print, social, event and guerilla tactics. The results were a dramatic increase in sales driven primarily by social channels that earned more than 14 million impressions for the brand.

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