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Craft Central

Transforming a beer distributor into a culture distributor.

The Challenge

Help a well-established macro-beer distributor develop a stronger presence in the craft beer world by creating a new distribution company dedicated to craft beer. 

Reverberating Brand Story

Craft beer is more than a product—it’s also a culture and an art form. To bring craft beer to the people means putting great beer on the shelves but also living and breathing the lifestyle. 

The Result

A new company name and identity, Craft Central, followed by a massive wave of original craft beer content from original video, in-bar education and guerilla marketing to events, sponsorships and social media content. The new identity has led to an increase in distribution partners and a complete change in the way a beer distributor can communicate with its market.

Looking for a little Firefly magic for your brand?

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