Senior Digital Marketing and Data Analyst Application
Senior Digital Marketing and Data Analyst
We are looking for an experienced Senior Digital Marketing and Data Analyst to support our digital marketing team. Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with clients. Experience in eCommerce modeling and analytics is a requirement.
To be successful as a Senior Digital Marketing and Data Analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. To perform well in this role, you should also have excellent analytical skills, be detail-oriented, and work well within a team.
Senior Digital Marketing and Data Analyst Responsibilities:
• Collecting and analyzing customer, marketing, and web behavioral data.
• Measurement planning and recommendations
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Developing and presenting learnings from your analyses, including actionable insights and recommendations.
• Developing digital campaign and web measurement strategies.
• Creating dashboards, data visualizations, and campaign and website performance reports.
• Monitoring and analyzing digital media and marketing trends.
• Communicating and presenting to colleagues, senior managers, and clients.
Senior Digital Marketing and Data Analyst Requirements:
• Bachelor's degree in Marketing, Data Science, Marketing Analytics or a related field.
• 5+ years in Marketing Analytics
• Experience with analytical and reporting tools such as Google Analytics, Google Tag Manager, Data Studio and Adobe Analytics
• Strong analytical and strategic thinking skills
• Ability to make data-driven decisions
• Excellent interpersonal and collaboration skills
• Strong communication and presentation skills
• Certifications Requirements: Google Analytics, Google DataStudio, Google Ads
Remote working option available