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User Research

User research and testing is recommended for every website. Project success depends on understanding the needs, desires, and habits of the end user.

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Information from research serves as a guide during the project and testing ideas keeps the project going in the right direction.

In the beginning of a project, we use interviews, survey and ethnographic studies to understand user needs and create user personas. Several rounds of user testing is recommended to check progress and get feedback during information architecture, design and development. Our research services include: 

Ethnographic Studies

Ethnographic Studies

User Interviews

User Interviews

Surveys

Surveys

Personas and User Stories

Personas and User Stories

Card Sorting

Card Sorting

First Click Testing

First Click Testing

Remote User Testing

Remote User Testing

Looking for a little firefly magic for your brand?

High Point

1823 Eastchester Drive
High Point, NC 27265

336.886.1622
Durham

201 West Main Street
Durham, NC 27701

919.307.5270