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Insight & Planning

Using The Firefly Effect™ and proprietary research methods, we uncover truths about our audience, their perceptions and their behaviors. This is translated into relevant findings to energize your brand and enhance its connectivity with the audience.

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Sync Session

Sync Session™

Ideation, collaboration and alignment. Our project kick off results in client insight gathering to inform the agency team of the assignment, opportunity and challenges. 

Research

Research

Research provides rich insights into our clients’ challenges, audiences and possibilities. We have the tools and resources to conduct both qualitative and quantitative research. Our team of planners and strategists use these insights to customize each approach to meet our clients’ specific needs. 

Brand Story

Personas

Our insight gathering tools results in the generation of Audience and Brand Personas. The Audience Persona guides the brand’s interaction with its user while the Brand Persona serves as a blueprint and touchstone for everything that connects your brand to its audience.

Brand Story

Brand Story

Every brand needs a guiding principle to be its north star. Our approach results in a Reverberating Brand Story that transmits an energy to compel its audience to not only engage but advocate for a brand.

Looking for a little firefly magic for your brand?

High Point

1823 Eastchester Drive
High Point, NC 27265

336.886.1622
Durham

201 West Main Street
Durham, NC 27701

919.307.5270