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Silverpop Email Marketing and Marketing Automation

Silverpop is an industry leading marketing automation, email, mobile and social platform to enable your organization to automate personalized experiences and deepen brand loyalty.

Trone is honored to be a Silverpop certified partner. helping to deliver digital marketing that uniquely engages customers based on their behavior.

EMAIL CREATION AND DELIVERY

This intuitive, web-based editor enables you to easily send email to your customers. With point-and-click access to link tracking, personalization, dynamic content and more— Engage’s email marketing features make it easier than ever to create content that is relevant and engaging.

CAMPAIGN AUTOMATION

Using a visual campaign builder that leverages the behaviors of your prospects and customers, you can easily formulate marketing campaigns, ranging from simple drip strategies to those with complex, multiple touch points. Learn more about Marketing Automation here (link to MA page).

ADVANCED SEGMENTATION

Deliver highly engaging, personalized content geared towards your audience with advanced segmentation capabilities. Target your customers based on their behavioral, profile or preference data.

MULTI-CHANNEL MESSAGING

Silverpop Engage incorporates features that ensure that all customer touch points are kept integrated to convey a consistent and personalized experience. Drive integrated campaign messaging across all of your channels, including email, social, web and mobile.

INTEGRATIONS

Leverage your customer data to gain visibility and insight into your marketing campaigns by integrating with your CRM system, or other third-party apps. Target your communications more precisely with management, web analytics, data cleansing and enhancements.

PERFORMANCE AND SECURITY

The safety of your data along with the performance of your campaigns is vital. The vigorous security measures and dedicated experts in the area of deliverability and reputation management, ensure the protection of your data and brand.

Features include:

Robust Email Marketing Platform
Custom Reply-to domains
Unique IP, DKIM, Domain Keys, SPF Sender Keys
Deliverability Management, Send Time Optimization, SPAM Assassin,
Subscriber and Data Management
Intuitive web-based editor, advanced dynamic content features
Reporting and Analytics, A/B Testing, web visitor tracking
Survey access
Custom Domain for email and survey
Social Media Marketing Integration
Marketing Automation, Lead Scoring and Nurturing
SMS Text Marketing Platform
Dynamic, Custom Landing Pages (PURLs)

Looking for a little Firefly magic for your brand?

Get in Touch