Digital Marketing Services

Email Marketing and Marketing Automation

In today’s challenging marketplace, businesses are trying to stay on their customers’ radar with frequent, meaningful communications that translate into increased sales, response rates and brand loyalty … without breaking the bank.

Once considered “spam,” today’s email marketing tools are more sophisticated. One of the most cost effective marketing tools, email marketing is viewed as one of today’s primary “must have” tools. Informed by analytics and target data, email campaigns and automated or triggered communications can be customized based on customer segments and behaviors. These campaigns keep your brand in front of customers and prospects with the right message at the right time.

We have extensive experience with the industry’s leading Email Marketing and Marketing Automation platforms including Silverpop, Salesforce Marketing Cloud (formerly Exact Target), and Pardot.

Exact Target

SilverPop

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Email Marketing Conversions

Channel and campaign strategy

Email Marketing

Email marketing platform account setup and configuration

List and subscriber management

List and subscriber management

Website integration

Website integration

Email template design

Email template design

Professional writing and campaign deployment

Professional writing and campaign deployment

Campaign automation

Campaign automation

Training on platform and best practices

Training on platform and best practices

CRM integration

CRM integration

Lead scoring

Lead scoring

Visitor engagement tracking

Visitor engagement tracking

Analytics and reporting

Analytics and reporting

Commerce platform integration

Commerce platform integration

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Looking for a little Firefly magic for your brand?

Get in Touch