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Content & Social Marketing

Strategic Social Media Campaigns

Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, a company blog and YouTube provide an incredible avenue for a business to engage and interact with current customers and attract new ones. These marketing channels are powerful and dynamic. They require constant vigilance to stay current with best practices for using them to market your business and to engage effectively with your customers.
There is no question about whether you should use social media marketing. The right question is which social media marketing platforms - Facebook, Twitter, Linked In, YouTube, etc - should you use? Do you need all of them or only a select few? How will you know which social media marketing outlet is better suited for your business? Social media provides unprecedented opportunities for engagement with your prospects and customers. However, without the guidance and experience of a strategic social media marketing agency, your business could miss opportunities or even risk damage to your brands.

As an experienced, industry-leading social media agency, we can help your business navigate the intricacies of social media to develop an informed approach best suited to meet your business objectives.

Social Media Strategy

Social media marketing audit
Competitive analysis
Social media marketing strategic planning
Social media network profile setup, configuration and optimization
Corporate blog setup, integration into existing website and training
Micro-blogging setup and training
Social media policies & engagement rules
Social media crisis plan

Social Media Engagement and Management

Listening and engaging effectively in social media is critical. If your audience is talking about your brand, you need to make sure you are actively part of the conversation. Our social media team can help.

Tracking compliments and complaints about your brand allows you to respond promptly and appropriately to demonstrate your company's willingness to serve its customers and earn the respect of potential new customers. Listening to topical discussions about your brand can provide key insights about your target audience. Following your competition will allow you the industry intelligence on new product or service introductions as well as competitor trends.

We can help:

Review monitoring and response
Sentiment analysis
Brand reputation monitoring
Social media monitoring and performance reporting
Video optimization and submission
Article authoring, optimization and submission
Active engagement on your behalf
Brand monitoring and reporting

Looking for a little Firefly magic for your brand?

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