Marketing Automation enables you to consistently, efficiently, and automatically deliver content and marketing messages based on the criteria you define. It is a powerful tool that saves you time and delivers an excellent return on investment by working behind the scenes to connect with your audience in a very targeted way. Both Silverpop and Salesforce Marketing Cloud offer robust Marketing Automation solutions.
The type of activities you can automate are extensive. Automating marketing activities typically increase sales and reduce the cost of acquiring those sales. Good for both top line and bottom line results.
Our team provides marketing automation services & consulting on campaign strategy, full implementation and ongoing monitoring & maintenance of campaigns.
Easily integrate Salesforce, Microsoft Dynamics, Sugar CRM or other CRM systems with marketing automation software to sync up and leverage your customer data.
Align your marketing and sales better than ever before by determining characteristics of your ideal customers and clearly defining what makes a qualified lead. Then, use lead scoring to automate the qualification process and routinely deliver qualified leads to your sales team. We can help determine which demographic, psychographic and behavioral criteria to score, and with what values. This scoring process helps identify where a lead is in the buying cycle and whether it is worth spending time on. Automation makes lead scoring scalable and powerful as it helps identify marketing qualified leads and sales qualified leads.
Track who is engaging with your website and then leverage that behavioral data to deliver very targeted, relevant content to the right person at the right time and keep them coming back to your site for more.
Turn your contacts into customers for life without the need to manually keep track of individuals and sending them appropriate follow-ups. Create automated welcome, cross-sell, up-sell, abandoned cart, win-back and lead nurturing campaigns that will keep you top-of-mind, generate qualified leads and drive revenue automatically. We offer full setup of automated programs including strategic campaign recommendations and workflow, writing and design of compelling email messages, data mapping and launch of new campaigns.
Marketing automation allows you to measure campaign results and adjust campaigns in real-time. We can help monitor campaign performance, interpret the data and provide insights to continuously improve campaigns and the return on investment.