Digital Marketing Services

Google Analytics Services

Google Analytics is a powerful web analytics tool that enables Executives and Marketing Professionals to gain valuable insight into the performance of their website and digital marketing efforts. It is widely considered the “Gold Standard” of web metrics platforms and designed with a non-technical approach. Dashboard type navigation highlights key performance indicators that are delivered in friendly, easy-to-read, graphical format with the ability to drill down into an enormous level of detail.

Google Analytics is a free analytics tool; however, making business decisions based on data from an improper analytics implementation can be very costly indeed. Our Google Certified Analytics teams will audit existing and setup new accounts. We typically implement filters, setup goals, define conversion funnels, customize reports, and provide ongoing analysis. Trone is honored to be a Google Analytics Authorized Consultant, a designation conveyed only to those organizations that demonstrate sophisticated expertise in the platform.

Trone's Google Analytics services include:

 

Audit existing implementation

Audit existing implementation

Setup new accounts

Setup new accounts

Website integration

Website integration

Setup funnels, goals, filters

Setup funnels, goals, filters

Define custom reports

Define custom reports

GA account troubleshooting

GA account troubleshooting

Custom programming and integration

Custom programming and integration

Google Analytics training

Google Analytics training

Analysis and consulting

Analysis and consulting

With Google Analytics properly installed and configured, you can finally see which of your marketing dollars are working for you and which ones are not.

  • See which sites, search engines, keywords or banner ads are delivering the highest quality traffic.
  • Link your Google AdWords account with your Google Analytics account for extensive PPC (pay per click) campaign analysis.
  • Gain insight into the performance of all your interactive marketing activities.
  • Use detailed visitor statistics (such as their browser, screen resolution, operating system or even their physical location) to optimize and streamline your site’s performance.
  • Analyze performance metrics at the site, page, search term, and campaign level.
  • Compare your interactive key performance indicators with industry averages.
  • Create robust customized reports with easy to use selection and segmentation criteria.
  • Know what content on your site is working well and what drives traffic away.
  • Analyze goal conversions and e-commerce tracking metrics to ensure your site is delivering the best ROI.

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