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Strategic Social Media Campaigns

As an experienced, industry-leading social media agency, we can help your business navigate the intricacies of social media to develop an informed approach best suited to meet your business objectives.

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Finding Opportunity in the Right Campaign

Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, a company blog and YouTube provide an incredible avenue for a business to engage and interact with current customers and attract new ones. These marketing channels are powerful and dynamic. They require constant vigilance to stay current with best practices for using them to market your business and to engage effectively with your customers.
There is no question about whether you should use social media marketing. The right question is which social media marketing platforms - Facebook, Twitter, Linked In, YouTube, etc - should you use? Do you need all of them or only a select few? How will you know which social media marketing outlet is better suited for your business? Social media provides unprecedented opportunities for engagement with your prospects and customers. However, without the guidance and experience of a strategic social media marketing agency, your business could miss opportunities or even risk damage to your brands.

Social Media Engagement and Management

Listening and engaging effectively in social media is critical. If your audience is talking about your brand, you need to make sure you are actively part of the conversation. Our social media team can help.

Tracking compliments and complaints about your brand allows you to respond promptly and appropriately to demonstrate your company's willingness to serve its customers and earn the respect of potential new customers. Listening to topical discussions about your brand can provide key insights about your target audience. Following your competition will allow you the industry intelligence on new product or service introductions as well as competitor trends.

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Monitoring

Review monitoring and response, brand monitoring and reporting, brand reputation monitoring, social media monitoring and performance reporting.

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Optimization

Video optimization and submission, article authoring, optimization and submission.

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Analysis

Active engagement on your behalf, sentiment analysis.

Social Media Strategy

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Setup

Social media network profile setup, configuration and optimization, corporate blog setup, integration into existing website and training, micro-blogging setup and training.

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Marketing

Social media marketing audit, social media marketing strategic planning.

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Planning

Social media policies & engagement rules, social media crisis plan, competitive analysis.

Looking for a little firefly magic for your brand?

High Point

1823 Eastchester Drive
High Point, NC 27265

336.886.1622
Durham

201 West Main Street
Durham, NC 27701

919.307.5270