It’s not just a title being Lead Creative. Not only does Martin provide energy and direction to our team of Designers, Art Directors, Copywriters and Mechanical Artists, he has created everything from Super Bowl spots to original music for movies. He listens and reacts, collaborating with clients and colleagues. He introduces bold ideas and sharpens subtle details.
Martin has worked at agencies big and small from New York to Tampa, Cincinnati to High Point, and many places in between. Martin brings a lifetime of branding experience to bear creating The Firefly Effect™. Martin has been the creative force behind North Carolina Department of Transportation for the NC By Train campaign as well as directed the redesign of French Broad River Brewery, Sanicat packaging and Dire Wolf.