Here’s yet another article about marketing to Millennials. You already know they use social media. An article from the Wall Street Journal shows that Millennials spend almost 8 hours a day using social media. What you may not know is that one of the biggest mistakes in marketing is lumping Millennials into one big category.
When I walked into Trone Brand Energy (TBE) in January for the first day of my internship in Account Planning, I was nervous, excited and optimistic. Would this advertising agency in High Point, NC be a good fit? Would I get to work on diverse accounts and be a part of the company culture?
When it comes to canine owners, they can be as different as the breeds they care for. While some are highly involved and very attentive to what’s going on in their dog’s lives, others prefer to care from a distance. These dog owners come in all varieties and are grouped into four main categories.
The days of veterinarians ruling supremely over pet medications are over. In a recent study with partner Brakke Consulting Inc., we learned that more than 20% of human pharmacists are filling CVM approved pet prescriptions.
Devils Backbone Brewing Company is nestled deep in the mountains of northern Virginia. Their backyard is like something out of a painting—picturesque and beautiful. Their beer is inspired by traditional German brewing techniques mixed with a flair for the experimental. The personality of their people is all adventure.
Just like their curious, furry feline pets, not all cat owners are alike. Some are heavily involved in their cats' lives, while others simply feel their cats can fend for themselves. These cat owners range from highly attached caretakers to laissez-faire pet owners and are grouped into four main categories. Want a deeper look into...
Starting in 2012, researchers, veterinarians and media outlets began to debate the impact of the 2008 Global Financial Crisis on the future of pet ownership. Initial reports revealed declining US pet ownership.
Brands spend millions of dollars per spot to have their message appear on the biggest stage for TV advertising—The Super Bowl broadcast.