What We Think

February 25, 2016
Reimagining brand stories. Creating relevant communication plans. Intersecting with customers in digital and purposeful media. These components help Trone Brand Energy craft insightful messages that will convert telecom prospects into customers and customers into advocates. We have found that telecom customers want stellar local customer service, from a company that has superior technology and expertise. This is a competitive industry and local telecoms have to take on the big industry leaders such as AT&T®, DirectTV® and Time Warner Cable®. Through our insights and planning process we create acquisition and retention plans that outsmart, not outspend, the industry giants. Our journey moving a brand from telephone company to fiber provider is documented in this infographic.
Categories: Creative, Research and Insights, Retail
Comments: 0
February 11, 2016
North American Veterinary Community (NAVC) Conference, the first veterinary conference of the year is behind us. As February kicks off, I am reminded of the 11 months of conferences still ahead. Having attended these conferences for nearly two decades, I’ve seen many great brand ideas break through the clutter. But this year, seeking fresh perspective, I asked myself, “What do I see?” “What will I remember tomorrow?”
Categories: Opinions, Pets
Comments: 0
February 04, 2016
Brands spend millions of dollars per spot to have their message appear on the biggest stage for TV advertising—The Super Bowl broadcast. The pressure is immense for CMOs and their brands because each spot will be judged—literally evaluated—by USA Today in their Ad Meter and by countless online venues that rate things like popularity and likeability. It’s instant feedback, and the results can be either validating or devastating.
Categories: Creative, Opinions
Comments: 0
January 14, 2016
Starting in 2012, researchers, veterinarians and media outlets began to debate the impact of the 2008 Global Financial Crisis on the future of pet ownership. Initial reports revealed declining US pet ownership. Yet, within the past two years, new data suggests growing pet ownership among the largest generational segment known as Millennials (Americans born between…
Categories: Agency News, Opinions, Pets, Research and Insights
Comments: 0
December 22, 2015
Just like their curious, furry feline pets, not all cat owners are alike. Some are heavily involved in their cats' lives, while others simply feel their cats can fend for themselves. These cat owners range from highly attached caretakers to laissez-faire pet owners and are grouped into four main categories. Want a deeper look into...
Categories: Agency News, Pets, Research and Insights
Comments: 0

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