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4 mins

Website Copywriting 101: Writing for How People Read Online

Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata. You need to understand your readers in order to write for them. Most people scan content and those that read, read very little. Users want to find what they need quickly and with minimum effort. 

2 mins

Integrating UX in an Agile World

The Agile methodology provides increased speeds and improved collaboration but wasn't intended for UX. There are still some key areas that will allow UX to flourish within the Agile world.

5 mins

Seven Components of User Experience (UX)

A user’s experience with a website or app is made up of a variety of elements and moments in time. Every detail--from load time to aesthetics--has an impact.

7 mins

10 Examples of Good User Experience (UX)

More and more people are talking about User Experience (UX) and how it can be a differentiator in a crowded marketplace or a selling point for B2B digital services. At its core, UX is about considering the needs of the people who will be using the product (website, app, etc.) you are designing and then going a step further and placing your users—not yourself or the CEO—at the center of the design process.