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The Blog: Website Design

Why Is Branding Post-COVID-19 so Important in the Specialty Retail Industry?
Branding | Retail | User Experience (UX) | Website Design

Why Is Branding Post-COVID-19 so Important in the Specialty Retail Industry?

As ecommerce jumps years ahead thanks to the shove out of the airplane we call COVID-19, specialty retail looks for the emergency chute. To quote contributing author and retail expert Greg Petro, “retail is not dead, it is evolving.” Evolving indeed.

Finding the Ideal Meal: Connecting with Pet Owners Earlier
Branding | Creative | Digital | Pet | Retail | Website Design

Finding the Ideal Meal: Connecting with Pet Owners Earlier

In this second installment of a two-part blog series on pet food nutrition, TBE explores the multi-channel nature of pet owners who are researching their pets’ food.

Shopify, WooCommerce & Magento: Comparing the Top Ecommerce Platforms
Digital | Retail | User Experience (UX) | Website Design

Shopify, WooCommerce & Magento: Comparing the Top Ecommerce Platforms

Choosing the best ecommerce platform to showcase your products or services requires thoughtful analysis of your business model and objectives.

UX Design: A Process for Solving Problems
Digital | User Experience (UX) | Website Design

UX Design: A Process for Solving Problems

At its core, user experience design is about solving problems. But before you can solve a problem effectively it must be properly understood and defined.

Website Copywriting: How People Read Online
Content | Content Marketing | Copywriting | Creative | Digital | User Experience | User Experience (UX) | Website | Website Design

Website Copywriting 101: Writing for How People Read Online

Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.

Increasing Meaningful Interactions with White Space
Content Marketing | Digital | Interactive Design | User Experience | User Experience (UX) | Website Design | Websites

Increasing Meaningful Interactions with White Space

Would you rather hear a bedtime story read by a master storyteller or a master auctioneer? Pauses, variance in speed and dynamic inflection can help captivate an audience during a story. 

Drupal vs. WordPress
CMS | Content | Content Management | Content Marketing | Digital | Drupal | User Experience (UX) | Website Design | WordPress

Drupal vs. WordPress: Choosing the Best CMS for your Website

WordPress and Drupal are both content management systems (CMS) that have been around since the early 2000s. Both are open-source (meaning that the source code is made freely available and can be modified and redistributed) and have a strong community of developers who help extend the core functionality with additional modules/plugins.

integrating ux into a business
Digital | Process | User Experience | User Experience (UX) | UX | Website Design | Workflow

Integrating UX in an Agile World

The Agile methodology has become very popular in software and digital development over the past few years. And rightly so. It provides increased speeds, improved collaboration and the ability to react quickly to changing market trends. However, it was built mainly for developers, not UX professionals.

Psychology for Better User Experience
Digital | Strategy | User Experience (UX) | Website Design

Eight Examples of How to Use Psychology for Better User Experience

Creating websites with great user experience means focusing on the humans that will be using the site. Understanding human psychology is important for anyone who is involved in the design, content, information architecture or strategy of a website.

ecommerce
Content Marketing | Digital | Retail | User Experience (UX) | Website Design

How To Improve Your Ecommerce Website User Experience

We all like websites that are easy to use better than hard ones, so it seems obvious to take the advice: “Make your website easy to use.” But it is truly worth the time and money?

enhanced commerce
Digital | Strategy | User Experience (UX) | Website Design

Google Analytics Enhanced Ecommerce Startup Guide

Ecommerce tracking is an invaluable tool for any online seller. More than just transactions and revenue, good ecommerce tracking gives you actionable insights into your marketing campaigns, on-site user experience and overall business goals.

convenient
Content Marketing | Digital | Strategy | User Experience (UX) | Website Design

How Your Digital Presence Can Up Your Convenience Factor

In today’s fast-paced and ever-changing digital environment, consumers literally have the world at their fingertips. And with more information and options available than ever before, consumer expectations have reached an all-time high.

TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
336.886.1622
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511
336.886.1622