COVID-19’s sudden impact on consumer shopping behaviors forced retail brands to adapt quickly. As the pandemic continues to affect the retail industry, preparing for 2021 is essential for brands to stay relevant to their audience and drive sales.
As ecommerce jumps years ahead thanks to the shove out of the airplane we call COVID-19, specialty retail looks for the emergency chute. To quote contributing author and retail expert Greg Petro, “retail is not dead, it is evolving.” Evolving indeed.
In this second installment of a two-part blog series on pet food nutrition, TBE explores the multi-channel nature of pet owners who are researching their pets’ food.
Choosing the best ecommerce platform to showcase your products or services requires thoughtful analysis of your business model and objectives.
At its core, user experience design is about solving problems. But before you can solve a problem effectively it must be properly understood and defined.
Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.
Would you rather hear a bedtime story read by a master storyteller or a master auctioneer? Pauses, variance in speed and dynamic inflection can help captivate an audience during a story.
WordPress and Drupal are both content management systems (CMS) that have been around since the early 2000s. Both are open-source (meaning that the source code is made freely available and can be modified and redistributed) and have a strong community of developers who help extend the core functionality with additional modules/plugins.
The Agile methodology has become very popular in software and digital development over the past few years. And rightly so. It provides increased speeds, improved collaboration and the ability to react quickly to changing market trends. However, it was built mainly for developers, not UX professionals.
Creating websites with great user experience means focusing on the humans that will be using the site. Understanding human psychology is important for anyone who is involved in the design, content, information architecture or strategy of a website.
We all like websites that are easy to use better than hard ones, so it seems obvious to take the advice: “Make your website easy to use.” But it is truly worth the time and money?
Ecommerce tracking is an invaluable tool for any online seller. More than just transactions and revenue, good ecommerce tracking gives you actionable insights into your marketing campaigns, on-site user experience and overall business goals.