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The Blog: User Experience (UX)

enhanced commerce
Digital | Strategy | User Experience (UX) | Website Design

Google Analytics Enhanced Ecommerce Startup Guide

Ecommerce tracking is an invaluable tool for any online seller. More than just transactions and revenue, good ecommerce tracking gives you actionable insights into your marketing campaigns, on-site user experience and overall business goals.

convenient
Content Marketing | Digital | Strategy | User Experience (UX) | Website Design

How Your Digital Presence Can Up Your Convenience Factor

In today’s fast-paced and ever-changing digital environment, consumers literally have the world at their fingertips. And with more information and options available than ever before, consumer expectations have reached an all-time high.

conference blurry
Branding | Digital | Pet | User Experience (UX)

Why Aren’t Brand Experiences More Experiential?

North American Veterinary Community (NAVC) Conference, the first veterinary conference of the year is behind us. As February kicks off, I am reminded of the 11 months of conferences still ahead. Having attended these conferences for nearly two decades, I’ve seen many great brand ideas break through the clutter.

social responsiveness
Digital | Pet | Retail | | User Experience (UX)

Tips for Implementing a Responsive Social Process

Pet Age recently reported that retailers are ignoring customers’ social media requests. In fact, retailers failed to respond to more than 80 percent of consumer questions and requests on social media in the last year, most notably during the holiday season. That includes pet retailers, too.

 

remarketing
Digital | | Retail | User Experience (UX)

Remarketing: Bringing Potential Customers Back

So you’re driving a ton of traffic to your website. Fantastic. You can tell from your analytics that people are engaged. They’re viewing multiple pages per visit and spending a lot of time digging around. Great. How about conversions? Maybe you’ve got a 5% conversion rate. Splendid. But flip that on its head.

user testing
Digital | Strategy | User Experience (UX)

10 Things You Can Learn from User Testing

User testing comes in many forms and is essential to improving the user experience of your website or app. However, choosing the right user testing or research method can be tricky.

TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
336.886.1622
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511
336.886.1622