Facebook Twitter YouTube Instagram LinkedIn Wikidata

A Study in Pet Health

In 2014, Trone Brand Energy fielded a proprietary study that examined how pet parents care for their animals.

The goal was to help brands speak the health language of their audience. We explored trends, consumer perceptions and the differences between wellness and prevention to determine the opportunities and challenges facing brands today. We spoke with more than 1,000 dog and cat owners in the United States for the study.

One of the first pieces of information to come out of the study was that all pet parents exist on a continuum of care for their animals. We determined four categories:

Live & Let Live

A hands-off approach to pet parenting. These people feed, love and play with their pets but rarely take them to the vet or monitor their diets.

Fitness & Foodies

These pet parents always make sure their pets eat healthy, well-balanced diets and get regimented exercise.

Checks & Vacs

People in this category are diligent about the medical wellness of their pet but aren’t sticklers for diet and exercise. Pets should be pets.

All About Health

A combination of Fitness & Foodies and Checks & Vacs—the ultimate pet parents that maintain the diet, exercise and veterinary care of their animals.

This continuum isn’t designed to be a value judgment on pet owners, rather recognize that a true scale exists. There is no one way to care for a pet. Realizing that difference among pet owners is the first step for brands in search of a unique voice in the marketplace.

For more pet wellness insights, stay tuned to this blog or contact us directly. Learn more about our pet marketing services or view our capabilities, retail services and business-to-business services.

pet wellness infographic


Related Articles

Finding the Ideal Meal: Connecting with Pet Owners Earlier
Branding | Creative | Digital | Pet | Retail | Website Design

Finding the Ideal Meal: Connecting with Pet Owners Earlier

In this second installment of a two-part blog series on pet food nutrition, TBE explores the multi-channel nature of pet owners who are researching their pets’ food.

Making the Most of Mealtime: Opportunities for Pet Food Brands
branding | Pet | Pet care | pet food | pet health | Retail

Making the Most of Mealtime: Opportunities for Pet Food Brands

What will be the differentiator between pet food brands that find retail success and those that fail to do so? Thriving in this competitive market takes both a solid product strategy and a brand strategy that offers pet owners a way to connect to their own beliefs about food and nutrition.

AAHA | Pet | Pet care | pet health | Strategy | veterinarian

AAHA: The League of Champions

Seven leaders of the veterinary profession came together to form one of the country's greatest organizations: the American Animal Hospital Association (AAHA). It was and remains the only institution that accredits companion veterinary hospitals in the U.S. and Canada.

goat yoga
Content Marketing | Digital | Pet |

Creating Viral Content: Goat Yoga Edition

By now most of us have heard of goat yoga, the animal-snuggling fitness sensation that has taken the nation by storm. But how did it become a craze seemingly overnight?

Want to elevate your brand and create meaningful connections?

TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511