The Blog: Strategy

If you want to convert traffic to your B2B site, you need to understand your users’ buying processes and provide them with the tools and information they need. Business users have a very different buying process than consumers.

Ecommerce tracking is an invaluable tool for any online seller. More than just transactions and revenue, good ecommerce tracking gives you actionable insights into your marketing campaigns, on-site user experience and overall business goals.

Our survey of nearly a thousand US home internet customers revealed that over 62% of both mid- and fiber-tier respondents are most influenced by an internet provider’s reputation when considering switching their service.

Your internet customers aren’t as loyal as you’d think. In fact, according to our March survey of nearly a thousand US home-internet customers, 22% of mid-tier and fiber-tier respondents would seriously consider switching providers if they experienced three to five buffering or lagging issues in a span of one week.

Based on a survey of nearly a thousand internet customers, more than 70% of mid- and fiber-tier respondents described their residence as a freestanding home. Just over 80% of mid- and fiber-tier respondents share their home internet with at least one other person (this number drops significantly for the basic tier).

Just under 80% of both mid- and fiber-tier respondents believe that their home internet service is a “basic amenity,” viewed on par with running water or electricity. From smart televisions to smart thermostats, the number of household electronics that require an internet connection is growing.

Marketing your company, or its products or services, can be a stressful job. There is a lot at stake, and every move you make as a marketer is scrutinized by, well, everyone.

Website analytics have been around since the early days of the web, and have grown into complex reporting tools. Analytics have mainly been used by marketing professionals and business units to understand how a particular website is performing. However, they can also be used to help understand your users and their activity on your website.

Most of us have had an experience at some point or another when a brand’s customer service has wowed us and turned a negative experience into a positive one. For me, a standout was the time I was rush-shipped a new sound machine for our infant daughter after it suddenly stopped working in the middle of the night.

Through our recent 2016 Changing Pet Ownership Study, we uncovered generational insights among Millennial, Gen X and Boomer pet owners. Not surprisingly, Millennials are driving the most significant changes in pet ownership.

In today’s fast-paced and ever-changing digital environment, consumers literally have the world at their fingertips. And with more information and options available than ever before, consumer expectations have reached an all-time high.

Storytelling is an attainable marketing strategy for companies of any size, even the most hyperlocal. Because a compelling brand narrative is built on the strength of imagination and creativity—not wallet size.