Facebook Twitter YouTube Instagram LinkedIn Wikidata

The Blog: Strategy

New 4Ps of Marketing
Branding | Digital | Strategy

The New 4Ps of Marketing for Modern Branding

Have you ever watched a vintage 1950s television commercial from a well-known brand? Outside of the obvious technological limitations, the way the marketing message was conveyed probably feels simple or even patronizing.

Psychology for Better User Experience
Digital | Strategy | User Experience (UX) | Website Design

Eight Examples of How to Use Psychology for Better User Experience

Creating websites with great user experience means focusing on the humans that will be using the site. Understanding human psychology is important for anyone who is involved in the design, content, information architecture or strategy of a website.

developing a creative brief
Advertising | Branding | branding | Creative Brief | Strategic Thinking | Strategy

New Thoughts for an Evolving Creative Brief

We believe that the creative brief, like most things in marketing, is a living, responsive document that changes with time. This means that in order to develop a creative brief, we must continually challenge our own thinking to deliver more relevant strategies to account for the increased complexity of the marketing mix.

Since our earlier blog post about the telecom industry, Trone Brand Energy has taken another look at our Spring 2017 national survey of 980 home internet subscribers to uncover additional insights and ways for smaller, regional internet providers to more efficiently differentiate their telecom marketing strategy efforts from those of larger, nat

AAHA
AAHA | Pet | Pet care | pet health | Strategy | veterinarian

AAHA: The League of Champions

Seven leaders of the veterinary profession came together to form one of the country's greatest organizations: the American Animal Hospital Association (AAHA). It was and remains the only institution that accredits companion veterinary hospitals in the U.S. and Canada.

User Experience and Branding
Branding | branding | Digital | Strategy | User Experience | User Experience (UX) | UX

Why User Experience (UX) is Important to Branding

Experiences with any brand touchpoint (including digital products) can either reinforce user perceptions of the brand or break them down. It's vital to a brand’s reputation that users have not only positive experiences with a company’s digital products, but experiences that reinforce the brand. Brand experience is user experience. 

elements of good ux
Branding | Content Marketing | Digital | Strategy | User Experience (UX)

Seven Components of User Experience (UX)

A user’s experience with a website or app is made up of a variety of elements and moments in time. Every detail--from load time to aesthetics--has an impact. Luckily, Semantic Studios has created a big picture model of the components that influence user experience, also known as the UX Honeycomb.

Account planners at all levels should be familiar with the notion that brand planning is often an unexpected journey. For starters, you work within the scoped marketing budget to extract the best possible set of insights from primary research and existing data to get to a strategically-relevant brand story.

In the blink of an eye, we’re back to the holiday season. That’s right. It’s fourth quarter. Every year brings a host of new challenges for brands, and every year the online world takes a bigger piece of the holiday pie. If you don’t already have a digital marketing strategy in place, you're certainly cutting it close.

 

dangerous client
Branding | Content Marketing | Digital | Strategy

Are You a Dangerous Client?

The criteria might surprise you. We find that the most dangerous clients are those who try to control the internet. Yes. You read that correctly. Those who try to control the internet. If you are guilty, it’s understandable. A brand can get crushed out there without a plan.

pet marketing
Content Marketing | Creative | Digital | Pet | | Strategy

Emerging Places to Reach Pet Owners

If you play a role in marketing today you’ve likely heard the attention span of the average human has shrunk to only eight seconds. Last year, the New York Times published a story that stated our attention span is now shorter than that of a goldfish.

Having too few options in life can be limiting and frustrating. This is especially true in the pet pharmaceutical market where pet owners want more prescription options from both a price and convenience standpoint.

TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
336.886.1622
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511
336.886.1622