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The Blog: Social Media

Choosing an Ecommerce Marketing Agency
Digital | | SEO | | Website Design

Choosing an Ecommerce Marketing Agency

Ecommerce is growing rapidly as consumers expect convenience and tailored shopping experiences. Not surprisingly, ecommerce sales have soared even higher in 2020 as the COVID-19 pandemic has caused shoppers to stay at home and avoid large crowds.

Four Retail Marketing Buzzwords You Should Know for 2021
Digital | | Retail | | Website Design

Four Retail Marketing Buzzwords You Should Know for 2021

COVID-19’s sudden impact on consumer shopping behaviors forced retail brands to adapt quickly. As the pandemic continues to affect the retail industry, preparing for 2021 is essential for brands to stay relevant to their audience and drive sales.

5 Things to Look for in a Digital Advertising Agency
Content Marketing | Digital | Digital Marketing | | SEO |

5 Things to Look for in a Digital Advertising Agency

As marketing shifts further and further into the digital world, having an experienced digital advertising agency and a sound digital strategy is more important than ever.

The major trends of 2018, 2019 as well as predictions for 2020, all point to Instagram. These trends include the importance of social media Stories, the financial success companies are gaining from in-app shopping and the development of IGTV.

Social Engagement
Content Marketing | Digital |

The Three A’s of Social Engagement

When is the last time you heard back from a brand after giving it a shout out on your social media? Have you been acknowledged by a company on social media after you had a bad experience with them? To be an active participant in social media is extremely important for a brand.

Learn how to Optimize Customer Engagement
Content Marketing | customer engagment | Digital | |

Tools to Optimize Customer Engagement

Customer engagement is the connection between customer and brand. It encourages customers to interact and share their experiences with the brands they support. Positive and strong customer engagement can grow a brand substantially, while lackluster or negative customer experiences can potentially deal businesses a fatal blow.

goat yoga
Content Marketing | Digital | Pet |

Creating Viral Content: Goat Yoga Edition

By now most of us have heard of goat yoga, the animal-snuggling fitness sensation that has taken the nation by storm. But how did it become a craze seemingly overnight?

pet marketing
Content Marketing | Creative | Digital | Pet | | Strategy

Emerging Places to Reach Pet Owners

If you play a role in marketing today you’ve likely heard the attention span of the average human has shrunk to only eight seconds. Last year, the New York Times published a story that stated our attention span is now shorter than that of a goldfish.

millennial matchmaker
Branding | Content Marketing | Pet | | Strategy

Pets, the Millennials' Matchmakers

Through our recent 2016 Changing Pet Ownership Study, we uncovered generational insights among Millennial, Gen X and Boomer pet owners. Not surprisingly, Millennials are driving the most significant changes in pet ownership.

bite-size branding
Branding | Content Marketing | Digital |

Bite-size Branding

GenZers are fluent in a sort of visual vocabulary—a sophisticated short hand in their Snapchat-Instagram-Whisper-world that minimizes reading and maximizes their time. Millennials don’t read for many other reasons. They appear to be a little effort-challenged.

telecom
Content Marketing | Digital | Retail |

How Social is Your Telecom Brand?

Add another aspect to your role: social. The new job of telecommunications marketers is to make customers feel not only good, but smart and heard. When asked if telecom providers use social media in an effective way to engage them, only five percent of customers strongly agreed while twenty percent moderately agreed.

social responsiveness
Digital | Pet | Retail | | User Experience (UX)

Tips for Implementing a Responsive Social Process

Pet Age recently reported that retailers are ignoring customers’ social media requests. In fact, retailers failed to respond to more than 80 percent of consumer questions and requests on social media in the last year, most notably during the holiday season. That includes pet retailers, too.

 

TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
336.886.1622
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511
336.886.1622