The Blog: Retail

2020 saw nearly a decade’s worth of eCommerce growth in a single year—accounting for a 44% year-over-year jump from 2019.¹ No doubt this incredible growth was fueled by the global pandemic that forced most countries inside for months on end.

Whether your eCommerce business is just starting out or already established in the industry, reaching new customers through paid media is essential to grow revenue.

COVID-19’s sudden impact on consumer shopping behaviors forced retail brands to adapt quickly. As the pandemic continues to affect the retail industry, preparing for 2021 is essential for brands to stay relevant to their audience and drive sales.

Before the era of data-driven marketing campaigns, retail brands needed to work much harder to convince audiences to give them a try or validate their loyalty.

As ecommerce jumps years ahead thanks to the shove out of the airplane we call COVID-19, specialty retail looks for the emergency chute. To quote contributing author and retail expert Greg Petro, “retail is not dead, it is evolving.” Evolving indeed.

In this second installment of a two-part blog series on pet food nutrition, TBE explores the multi-channel nature of pet owners who are researching their pets’ food.

What will be the differentiator between pet food brands that find retail success and those that fail to do so? Thriving in this competitive market takes both a solid product strategy and a brand strategy that offers pet owners a way to connect to their own beliefs about food and nutrition.

Choosing the best ecommerce platform to showcase your products or services requires thoughtful analysis of your business model and objectives.

Ecommerce has changed the packaging paradigm. Traditional packaging is designed for shelf impression, logically. When stocked directly next to similar products competing for the same consumers, well-designed packages will emphasize the benefits that differentiate them from competition.

Since our earlier blog post about the telecom industry, Trone Brand Energy has taken another look at our Spring 2017 national survey of 980 home internet subscribers to uncover additional insights and ways for smaller, regional internet providers to more efficiently differentiate their telecom marketing strategy efforts from those of larger, nat

Through a national internet survey, we asked home internet subscribers how frequently they used their subscription for common daily activities such as emailing, surfing, shopping and even working from home. Four activities stood out—streaming videos, streaming music, listening to podcasts and online gaming.

Brand accountability. Company transparency. Ethical business practices. Social awareness. As companies continue to hone which messages resonate with millennial consumers, or more importantly, which ones backfire, these trends are no longer what makes companies stand out. They’re baseline requirements.