Facebook Twitter YouTube Instagram LinkedIn Wikidata

Category: Insights


If you want to convert traffic to your B2B site, you need to understand your users’ buying processes and provide them with the tools and information they need. Business users have a very different buying process than consumers. Rarely is only one person involved in making a purchase decision, timelines are sometimes...
Ecommerce tracking is an invaluable tool for any online seller. More than just transactions and revenue, good Ecommerce tracking gives you actionable insights into your marketing campaigns, on-site user experience and overall business goals. Mastering this tool will give you the power to track any data you might need...
Our survey of nearly a thousand US home internet customers revealed that over 62% of both mid- and fiber-tier respondents are most influenced by an internet provider’s reputation when considering switching their service.
More and more people are talking about User Experience (UX) and how it can be a differentiator in a crowded marketplace or a selling point for B2B digital services. At its core, UX is about considering the needs of the people who will be using the product (website, app, etc.) you are designing and then going a step...
For decades, the :30 TV spot defined advertising. There was no better medium to tell a brand story than film, and no better way to reach the masses efficiently than television. When it came to emotionally connecting to an audience, a well-crafted spot combined music and pictures to touch the hearts and minds of open,...
Your internet customers aren’t as loyal as you’d think. In fact, according to our March survey of nearly a thousand US home-internet customers, 22% of mid-tier and fiber-tier respondents would seriously consider switching providers if they experienced three to five buffering or lagging issues in a span of one week.
Based on a survey of nearly a thousand internet customers, more than 70% of mid- and fiber-tier respondents described their residence as a freestanding home. Just over 80% of mid- and fiber-tier respondents share their home internet with at least one other person (this number drops significantly for the basic tier...
Just under 80% of both mid- and fiber-tier respondents believe that their home internet service is a “basic amenity,” viewed on par with running water or electricity. From smart televisions to smart thermostats, the number of household electronics that require an internet connection is growing. Marketing fiber as a “...
If you play a role in marketing today you’ve likely heard the attention span of the average human has shrunk to only eight seconds. Last year, the New York Times published a story that stated our attention span is now shorter than that of a goldfish. Since we are exposed to seemingly endless choices and messages every...
While throwing around the idea of doing a post on building an awesome infographic, it occurred to us, why not build an infographic to show how to build an awesome infographic? So here it is, complete with mermaid examples, our guide to making an amazing infographic. Enjoy.
Most of us have had an experience at some point or another when a brand’s customer service has wowed us and turned a negative experience into a positive one. For me, a standout was the time I was rush-shipped a new sound machine for our infant daughter after it suddenly stopped working in the middle of the night....
We constantly rely on data to point our clients in the right direction when shaping their brands. The quality of the solutions we deliver can only be as good as the data our research provides. Recently, we learned an important lesson in how sample size can affect both research results and the conclusions we draw from...
Retail|Insights|Pet