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Category: Insights


We constantly rely on data to point our clients in the right direction when shaping their brands. The quality of the solutions we deliver can only be as good as the data our research provides. Recently, we learned an important lesson in how sample size can affect both research results and the conclusions we draw from...
Retail|Insights|Pet
User testing comes in many forms and is essential to improving the user experience of your website or app. However, choosing the right user testing or research method can be tricky.
Retail|Digital|Insights|Pet
“In the old days of Virtual Reality,” is not a phrase that many people can use. But there was a first wave of VR, and some of the challenges we faced then are only now being overcome. In the summer of 1991, my partners and I launched the first full-immersion 360 degree VR system available to the public in Europe at...
The 2017 conference season is right around the corner. Conferences are incredibly valuable as they enable brands to drive highly engaging connections to a very targeted and captive audience. According to Forrester Research, trade shows and events are the second most effective tactic in the marketing mix, after the...
A Google or Bing search has always relied on entering text on the keyboard. But now, the exponential rise of the Voice Search cannot be ignored. Digital search assistants like Apple's Siri, Google's Voice, Amazon's Alexa and Microsoft's Cortana are some of the top choices for today’s users. A...
Retail|Digital|Insights|Pet
Millennial consumers are bilingual. When it comes to shopping online, they speak the languages of trust and efficiency. Brands must weave these two ideas together to create a website experience that is candid and efficient enough for Millennials to actually stick around. And when you get it just right, it’s magic for...
Retail|Digital|Insights
Having too few options in life can be limiting and frustrating. This is especially true in the pet pharmaceutical market where pet owners want more prescription options from both a price and convenience standpoint. We uncovered this trend in our recent Pet Pharmaceutical Market Study, which revealed a shift in pet...
So you’re driving a ton of traffic to your website. Fantastic. You can tell from your analytics that people are engaged. They’re viewing multiple pages per visit and spending a lot of time digging around. Great. How about conversions? Maybe you’ve got a 5% conversion rate. Splendid. But flip that on its head. 95% of...
Welcome Pet Brand Marketers to Millennial Training 101. At Trone Brand Energy, we understand that millennials can be a challenging breed of shoppers to reach. We’ve put together a series of training videos to help your brand answer common questions, including: How do you get a millennial to come when they’re called?...
Email filters have become extremely effective at parsing what they believe to be important. They are equally effective at hiding what should consume less of our attention. As someone who receives hundreds of emails a day at work, I am eternally grateful. As a digital marketer, I am not pleased.
This summer when my older son was home from college, we all found ourselves in the car with my younger son who was behind the wheel armed with his learner’s permit. As the car stopped, my older son proceeded to provide a mock Yelp review of the driver and the passenger experience. It was hilarious. But it made me...
You’ve heard it before—a smart digital marketing plan can play an important role in awareness advertising. Yeah, yeah, yeah. But for a local telecom, digital marketing can make your company seem ever-present (a big plus when you are a local carrier) but it can also help you strategically pinpoint potential users. And...